A.S. Pandit is a YouTube creator whose videos are in the education niche. The channel is verified by the YouTube and often posts promotional content on the channel. The information is very precise and it's viewed by children and adults alike.
YouTube Advertising
As Pandit is a creator who upload informative videos about studies or crypto etc. They are verified on YouTube with many subscribers. They also have good number of followers on Instagram. There videos get millions of views and they upload 2 videos a week. They does collaborations and promotions on their channel. The information they give in very useful and in an easy way. There videos are helpful for children and adults both.
Influencer marketing is to promote our product or brand via people who has good follower base on social media.
You should select the influencer on the basis of target audience of the product. For Example our product is from cosmetic category we should select Influencer from Beauty and Life Style.
Since bloggers have huge follower base on social media, they can create brand awareness via content creation. More over the trust the followers have toward the influencer is higher and the scope of sale for an endorsed product is higher.
Brand only need to provide objective for the campaign. Content creation will be handled by the Influencer.
We can judge the quality of Influencer with their Engagement ratio on social media.
We can ask influencer for insight of our brand post to check the exact engagement of our post.