Aman Dhattarwal, a 23-year-old well known Physics teacher, has a YouTube channel called Aman Bhaiya Vlogs. He is the owner of several YouTube channels, including Apni Kaksha, Apna College, Hustlers Bay, and others, with over 2 million subscribers. He provides excellent content for students and IIT JEE aspirants in the form of study materials. At the age of 22, he is also one of India's youngest millionaires.
Influencer marketing is to promote our product or brand via people who has good follower base on social media.
You should select the influencer on the basis of target audience of the product. For Example our product is from cosmetic category we should select Influencer from Beauty and Life Style.
Since bloggers have huge follower base on social media, they can create brand awareness via content creation. More over the trust the followers have toward the influencer is higher and the scope of sale for an endorsed product is higher.
Brand only need to provide objective for the campaign. Content creation will be handled by the Influencer.
We can judge the quality of Influencer with their Engagement ratio on social media.
We can ask influencer for insight of our brand post to check the exact engagement of our post.