Saavn, App

Advertising in Saavn, App

Saavn is an Indian online music streaming service and a digital distributor of Hindi, English, Malayalam, Bengali, Kannada, Tamil, Telugu, Bhojpuri and other regional Indian musics. Since it was founded in 2007 as Saavn, the company has acquired rights to over 8 crore music tracks in 15 languages.

Key Insights
Music Category English Language CPS PricingModel 61 Million Reach/Impressions

Advertising Options in Saavn, App

Audio Ad + Companion Banner

Audio Ad + Companion Banner

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

About Saavn App Advertising:

Saavn App is India's largest commercial music streaming service with over 200 million monthly users. It was launched in April 2010 by Jio and provides both Indian and international music content. The entire Indian music catalog is available to users worldwide.Saavn App.com features music from 21 Indian languages is the one-stop music streaming, made in India app for all your music needs. Saavn App offers you free, unlimited online access to all your favorite Hindi Songs, Bollywood Music, Regional Music, Hotshots Videos, Radio & Video songs. Enjoy millions of Hindi, Punjabi, Bhojpuri Gane, English Songs, Tamil Padalgal, Telugu Patalu, Marathi Gaani, Kannada Hadugalu, Malayalam Ganangal, Bangla Gaan & more Regional Songs from a wide collection of New Songs to Old Evergreen Classics, for Free. Download songs of your favorite Indian artists, popular albums/movies.

 

Rates for advertising on Saavn App:

Saavn Appfollows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Gaana advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

 

Types of targeting done on Saavn App:

Demographics: Target audience based on their age and gender

Geography: Target audience based on specific state or city

Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

Language: Advertising based on different languages preferred by your audience.

Devices: Targeting done based on the device audience use, right from affordable to premium devices.

Mobile Carriers: Targeting done is based on audience preferred mobile carriers.

Custom Audience: If you have an existing audience that you'd like to reach out to on Saavn App, you can do so with custom audiences. You can create a custom audience based on:  

Advertising IDs

Email IDs

Phone numbers

 

Why advertise on Saavn App:

 

Advanced audience targeting:

Saavn App presents an advantage of advertising to the custom audience as per your target group where you can decide according to the geography, language, device price point, international travelers, mood and genre. This enhanced targeting assists you to show your ad to your targeted audience only.

 

Influence a broader audience: 

Numerous people are switching from conventional mediums to online platforms for watching shows, web series, sports content, and news content. The number of viewers is increasing daily. Saavn App having 300 million+ subscriptions makes your commercial influence a wider audience.

 

More high-grade ROI`

As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand

 

Listen everywhere:

Saavn Appsupports multiple devices like television, mobile phones, computer screens and laptops. The audience holds the privilege to watch everywhere on the go. This lets advertisers provide versatility for promotion too.

 

Why prefer working with Excellent Publicity?

  1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
  2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.
  3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.

 FAQs 

  1. What is in-app advertising?

In-app advertising is a marketing technique for mobile publications in which app developers are compensated for displaying business advertisements within their app. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-app advertising a useful marketing channel. The in-app environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.

  1. What are the different in-app advertising formats?
  1. Video ads – Interstitial video ads, rewarded video ads, instream pre-roll video ads, out-stream video ads
  2. Display ads – banner ads, interstitial ads, native ads, medium rectangle ads

 

  1. How to make in-app advertising effective?
  • Learn about the mobile programmatic supply chain
  • Select the best banners for timely reach
  • Create an impact with interstitial advertisements
  • Increase engagement with video ads
  • Reap benefits of the private marketplace

 

  1. Why is in-app advertising better for businesses?

Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-app. There is no connection between the amount of time people spend in-app and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-app environment.

  1. How can we consider an in-app advertisement viewed?

A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:

  • Time requirement

The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.

  • Pixel requirement

In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.

3
Receive the best quotes

We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected

4
Provide creative

Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform

5
Go Live

See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

6
Receive Campaign Reports

Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance

Frequently Asked Questions (FAQs)

In-App like Hotstar, SonyLiv, Voot, MX Player etc. and Social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Youtube etc.

There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA

CPM (cost per 1000 impressions) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.

Cost-per-click (CPC) bidding means that you pay for each click on your ads.

An impression is the number of times the users views your advertisement. A click is when somebody clicks on your advertisement and is redirected to your website or play-store.

They are Video ads, Audio ads, Banner ads and product integration and various other sponsorship levels during the shows and sports events.

Various Objectives are Brand Awareness, Increase Traffic, Generate Leads, Re-Marketing etc.

Reach out to our Media Expert for more details about Digital Advertising