The leading homegrown video streaming platform in India, ZEE5, has introduced a refreshing brand new brand campaign, 'ZEE5 TV Dekha Kya', for driving consumption on connected TVs and its AVOD service, ZEE5 TV Apna TV. This latest ad, or TVC, as one knows it, is currently on-air across various broadcast and streaming platforms and will also be digital-only.
The story behind the TVC is comically real, as rigid timing causes the pained mom to miss her favorite soap. Then, the plot thickens when the child exposes the mom to ZEE5 on the connected TV. He excitedly tells Mother, with sparkling eyes, how ZEE5 frees mom from the clutches of scheduling. Well, now one can watch an extensive library of content anywhere and at any time right on their smart TVs.
This campaign objective was underlined by Manish Kalra, Chief Business Officer, ZEE5 India: "We want to reach out and connect with our audience in innovative ways, further establishing the AVOD identity of ZEE5 with 'ZEE5 TV, Apna TV'. The 'ZEE5 TV Dekha Kya' campaign underlines our commitment to providing a seamless and enjoyable viewing experience. This TVC has been devised for seamless access to favorite content on smart TVs anytime for a high-quality on-demand experience with the rising prevalence of connected devices.
This would ensure that a sizeable number of viewers from different regions explore more rich content by ZEE5 in their own local languages and preferences. The campaign will be in multiple languages like Hindi, Marathi, Bangla, Tamil, Telugu, Kannada, and Malayalam.
While a fully integrated campaign, 'ZEE5 TV Dekha Kya' does much more; it educates users on the modern benefits of TV viewing. This will strike the right chord with audiences and further make quality entertainment more accessible and enjoyable to viewers across the country.
Let’s look into the benefits of TVC advertising:
Wide reach:
TVCs have wide coverage to a wide and diversified audience across all demographics in age, gender, and socio-economic status. Such a wide reach is particularly efficient for those brands that want to build broad-based awareness.
National and Local Targeting:
Advertisers may choose to air their ads on national channels for wide coverage or on local channels for targeting at a specific geographic level.
Prime Time Advertising:
Ads that come in prime time slots, that is, evenings and weekends, can easily catch an excellent audience for their ads since the audience is most likely to view television at this time.
Storytelling:
TVCs have this powerful ability to tell an emotional story and relate to their viewers on an emotional note. It is this very emotional connection that might bring in better brand recall and a close connection to the audience.
Entertainment value:
Funny and catchy ads are more likely to stick in viewers' heads, thus promising a better chance of remembering the brand and its message.
If you want creative TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.