Hence, Xiaomi India is writing a new chapter with none other than Bollywood star Katrina Kaif as its latest brand ambassador. This strategic partnership was announced as Xiaomi has completed a decade of excellence in India.
The international appeal and mesmerizing beauty of Katrina Kaif have made her the perfect figure to come out and reflect the motto of Xiaomi. Her influence and popularity blend softly with the vision of Xiaomi, which is always striving to make innovative technologies available to more and more people.
Anuj Sharma, Chief Marketing Officer at Xiaomi India, said: "As we mark a decade of innovation in India, welcoming Katrina Kaif back into the Xiaomi family feels like the perfect way to celebrate this milestone. Her elegance and mass popularity make her the perfect ambassador as we look to write the next chapter of our operations in the country." Xiaomi and Katrina, both have this knack of connecting with millions of people endearingly. Together we will keep creating magic and bring innovative technology to everybody."
Katrina Kaif spoke about her delight in teaming up with Xiaomi: "I am so excited to be back with Xiaomi, especially at such an important time when the brand is celebrating a decade of bringing magic into people's lives. Xiaomi is a household name in India, and I just love how they have been committed to innovation. It feels great to be part of a brand loved across the nation and interact with my fans in the vibrant Xiaomi World.
Prateik Das, Associate Director, Marketing Partnerships and Alliances, at Xiaomi India, said, "We at Xiaomi are looking really excited about this collaboration with Katrina Kaif. This collaboration brings together two iconic names, whose names echo the masses of India. Therefore, Katrina's charisma combined with innovative technology at Xiaomi can create an impact that will leave all sections of the audience inspired and enthralled."
Improved brand image:
A correctly chosen brand ambassador can lift the brand image with qualities such as gaining trust, credibility, and prestige. This builds positive perception and a strong brand identity correctly.
More brand awareness:
Normally, brand ambassadors have huge followings in addition to publicity in media outlets. This may give a brand much wider visibility and its reach, introducing it to a new segment.
Emotional connection:
They could also relate to the consumers on an emotional basis by telling them their stories, achievements, and personalities. This would likely mean a better likeliness for the brand.
Influence of purchase decisions:
One word from an ambassador might be enough to influence the purchasing choice of any consumer. Successful brand ambassador partnerships beget long-term relationships where both brands and ambassadors continue to see great benefits from the said partnership in more ways than one.
If you are looking for brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.