UltraTech Cement has released an industry-defining initiative, 'UltraTech Se Poocho,' that combines the latest AI, Augmented Reality, and Generative AI technologies. This is a campaign like never before because it transforms the ultra-familiar cement logos of UltraTech into an interactive home-building expert giving expert advice whenever needed, from wherever required.
'UltraTech Se Poocho' is here to demystify the long, complicated process of home-building once-in-a-lifetime experience for most Indians. Sensing the imperative need for trustworthy advice, UltraTech launched #BaatGharKi, a series of step-by-step home-building guides powered by experts and made available on YouTube. Still, the brand went the extra mile by allowing the consumer to access real-time expert advice with just a scan of the UltraTech logo.
Here's how it works: users can scan the QR code on any UltraTech Cement logo or click the provided link to save the portal to their device. Once saved, each UltraTech logo becomes a click-through to instant, expert home-building advice, now at hand at any given time.
The campaign smoothened the divide between the traditional media and innovation. From cement bags to hoardings outside television shops, to dealer boards, and life-sized installations, UltraTech has created the touchpoints along each medium. This all-round approach bridges the gap between conventional consumer engagement and evolving digital landscapes, offering both accessibility and innovation.
This trailblazing initiative not only cements UltraTech as a trusted partner in home construction but redefines the way the consumer interacts with the brand. With each logo now turning into a virtual expert, UltraTech has empowered its customers to always have professional home-building advice just a scan away. This campaign reinforces UltraTech's commitment to empowering aspirations and making the journey of building a home easy.
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Cost efficiency
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More creativity
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