Trip.com launched a new brand campaign at Kuala Lumpur International Airport. This will increase Trip.com's brand visibility in one of Southeast Asia's busiest travel states, reaching millions of international travelers every year passing through KLIA.
KLIA is a gateway through which Southeast Asia connects with the rest of the world. It therefore presents a perfect platform for Trip.com's new campaign: it will be visible from all high-traffic areas, among them aerobridges and walkways, as well as other strategic out-of-home (OOH) advertising spaces. As such, they will be exposed to travelers going through these terminals, giving them a glimpse of the variety of travel services the platform presents.
Stephane Thong, General Manager of Trip.com Malaysia, was excited about the partnership: "We are excited to partner with Malaysia Airports on this campaign. KLIA is a very important gateway connecting Asia and beyond; thereby it's the ideal location to showcase the offerings of Trip.com. This collaboration not only brings even more brand visibility but also cements our commitment to supporting the resurgence of global travel.
The campaign timing is critical because demand for travel, particularly post-long weekend from September 14-17, is climbing upward at KLIA. In that respect, bookings to Kuala Lumpur increased 174% over last year, and China, Singapore, Indonesia, and Thailand comprised the top booked destinations. Drawing on the traveler, this campaign will focus on the holistic travel solutions offered by Trip.com through booking flights, making hotel reservations, renting cars, and destination experiences.
Trip.com will move ahead in Southeast Asia and firmly assert its position as the world's largest travel service provider through this prominent campaign.
Huge Visibility and Exposure to Traffic
Airports are very busy places where millions of travelers pass through yearly. This provides a lot of exposure to your brand to a larger demographic.
Audience Targeting
Advertisement space in this area enables advertising in a mode to target people, often decision-makers, and influence purchasing behaviors.
Influence audience
Travelers spend a significant amount of time waiting for flights, baggage claims, and security checks. This makes them an open window for advertisements while they are relatively less distracted.
International and Domestic Presence:
Airports are easily accessible by both international and regional flights; therefore, it would be the most perfect location from which to access a geographically diverse audience.
If you want to create innovative airport advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.