A Case Study on Supreme Industries Limited's Hotstar IPL 2022 Advertising Campaign
Client - Supreme Industries Limited, was established in 1942. With the aid of cutting-edge technology and a strong infrastructure, it has grown to become India's largest plastic manufacturing and processing enterprise. Supreme has significantly strengthened its PAN India footprint with a developing manufacturing and distribution network across the country.
Campaign objective - The campaign's objective was to provide the company with the most brand recognition and recall possible, as well as to increase brand awareness and establish its position across all of India. Additionally, they aimed to build a strong reputation within the industry and gain a firm foothold in both the B2B and B2C markets.
Digital platform and timeline - Hotstar was the digital streaming platform for the campaign, which was carried out during the IPL 2022 from May 19 to May 29.
Campaign details - It was a 10-second mid-roll advertisement video. It was non-skippable and was also rolled in between ad breaks during the match. They advertised in the final eight matches of the IPL 2022.
Results -The company received positive brand recall and recognition as the ads were non-skippable and due to the million followers of Hotstar as well as the match, the platform gave the brand maximum visibility and created awareness. Almost 256,410,266 ad impressions were booked, with one-third of them being unique users. This generated a lot of recognition in the market as well as among the target audience, and as a result, website traffic increased by up to 15% during and after the match. There was also a website tracking link with a CTR of 0.04%.
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