Signifiy's new installation is making headlines across India as it lights up the Ganpati festival in Mumbai. On September 7, 2024, Signify unveiled the largest illuminated modak—a traditional Indian sweet symbolizing prosperity—at the Chintamani Ganpati Mandal and Lal Bagh Cha Raja junction. This eye-catching display has quickly become the talk of the town. Towering 16 feet, it has a glowing base of 4 feet, all set to be blazed for 11 days of fine display and yet another milestone in festive celebrations.
Recognized by the Asia and India Book of Records, this installation is a perfect example of how Signify has always combined its innovative technology with rich cultural traditions. Powered by Philips lights, the modak installation, apart from adding value to the festive spirit, also brought forward advanced solutions for lighting, thus depicting Signify's #BrighterLifeBetterWorld vision.
This was no mean task to conceptualize this mammoth installation. For 10 continuous days, over 70 skilled workers built this extravaganza piece by piece. Their joint effort produced a visual treat worth a watch, combining modern technology with the celebration of a traditional festivity.
Nikhil Raman Dhar, Marketing, Strategy, Government Affairs, and CSR, Signify, Greater India, said, "We are proud to achieve this feat. At Signify, innovation is always at the forefront of everything that we do," said Gupta. "We keep pushing the envelope to bring the best of innovation into India, and this installation is just testimony to our commitment to celebrating the vibrant spirit of India. This is a proud moment for us, as we continue to lead from the front in both lighting innovation and sustainability.".
More Visibility for the Brand:
This installation offers great visibility for your brand. People across the city and also visitors notice it. Hence, the installation has a great possibility to spring into the limelight in front of a large and motley audience.
Better Brand Image:
It puts your brand on the front cover in terms of creativity and modern technologies that reflect in perception.
Buzz and Engagement:
A show like this would catch the attention of many eyeballs, and the media publicity and word-of-mouth publicity would also be on its own. The above publicity aspects keep the air warm with enthusiasm for the brand in question and encourage it to be at the top of its game while driving interest and engagement among the public.
Customer Connect:
The incorporation of cultural elements into the installation can, therefore, achieve a personal connection with the consumer. It creates meaning by connecting with its audience when your brand resonates with community values and traditions.
If you are looking for an eye-catching installation advertising for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.