redBus launches first-ever AI-powered ad campaign to support small bus operators across India

Product Image
blogger image
Nov 28, 2024

The world's largest online bus ticketing platform, redBus, recently introduced a game-changing AI-powered advertising campaign supporting the smallest and medium-sized bus operators in India. With this new campaign as part of the brand initiative for Primo, over 300 hyper-customized video and audio ads for top-rated bus operators will be produced by using Generative AI.

The advanced AI technology enables it to produce content in 8 regional languages with this advertisement, namely, Hindi, Tamil, Malayalam, Telugu, Gujarati, Marathi, Bengali, and Kannada. This personalization would ensure that each bus operator's unique brand is exhibited in a manner that communicates with the local audience. The AI-driven platform provides multiple versions of video ads, using voice cloning and realistic text-to-speech technology, to give a tailored professional touch to each operator.

The Primo campaign will help small bus operators get more visibility and, hence, increase brand recall. The new modes in which operators interact with their customers on social media channels include personalized videos. This campaign is a reflection of the commitment that the operators have towards safety, reliability, and quality service; hence, it underlines the role that these players play in the transport ecosystem. Most of the operators have less than 50 buses and cannot, therefore, resource such huge marketing efforts. This initiative helps level the playing field and empowers them with competition against larger players within the market.

The customized ads, with the operator's name and imagery, tell a compelling story. All the ads start with poetic narration that likens Primo operators to shining stars, devoted to providing timely and memorable journeys for their passengers. Images highlight the hard work put in by the operators behind the scenes by showing buses prepared against scenic backdrops that symbolize the effort put into every journey.

The Primo program is reinforced in this campaign as it creates a network of bus operators that is stronger, and connected, yet still a premium travel experience for passengers.

Let’s have a look at the advantages of AI-generated advertisements:

Scale level personalization

AI delivers its ads to specific individual preferences with high engagement and conversion by targeting the most relevant audiences.

Cost efficiency

AI enables creativity automation thus ensuring that ad placements have been optimized hence cutting the costs while improving ROI through the targeting of the most relevant audiences.

Performance and scalability

AI provides scale in the quick generation of armies of ads, adaptation to different platforms and languages within no time, and easy scale-ups for campaigns across geographies.

Data-driven insights

Real-time performance is analyzed where strategies and content behind advertisements are constantly improved through data points of engagement and conversion to continuously get better.

More creativity

AI will then be brainstorming creative ideas by exploiting trends, preferences, and data to create innovative ad designs, copy, and videos faster than any human.

If you want to create innovative AI-generated advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.

Explore 3,00,000+ Media items rate in one click

Get The Rate