Radisson Blu's Cinema Campaign Successfully Promotes Sizzler Festival at Hyderabad Hotel

Client -Radisson Blu is a global luxury hotel brand owned and operated by the Radisson Hotel Group. The company was founded in 2009 and is known for its modern design, excellent customer service, and first-rate amenities. Radisson Blu has a presence in major cities worldwide and provides a variety of services, such as fine dining restaurants, conference facilities, and spa services. The hotels are designed to meet the needs of both leisure and business travelers, as well as to provide a memorable experience while emphasizing sustainability and social responsibility.

Campaign objective -The campaign's objective was to draw attention to the hotel's restaurant's sizzler festival. The intention was to garner the curiosity and excitement of foodies and encourage them to come to the hotel's restaurant to take part in the sizzler festival.

Movie theaters and timeline -The campaign was only carried out in Hyderabad during the months of October and November 2022, and it ran only in the Inox multiplex chain.

Campaign details -The campaign was primarily aimed at the Hyderabad audience, and it was composed of a 10-second ad video that played before the movie.

End results -The campaign was successful in generating interest and driving footfall to the hotel's restaurant during the sizzler festival. The campaign was able to reach a large audience and effectively showcase the variety of sizzler dishes available at the hotel's restaurant, leading to an increase in customer traffic and revenue.

Conclusion:

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