Pulse Candy’s CGI adventure returns: Witness the hilarious #TheGreatPulseChase unfolded this Christmas

Pulse Candy, owned by DS Group, Dharampal Satyapal Group comes back with a new campaign- this time, building out from the success of a CGI-themed film last year. This season, the campaign takes off from where Santa's heist left off, promising an exciting part two of the action-wielding brand ambassadors, that are Abhishek Banerjee and Saurabh Shukla. There is frustration in the expressions of the duo in a teaser over Santa's taking away of candies, going on to set the beginning of the next chapter on #TheGreatPulseChase.

Pulse Candy's latest campaign, through humor, excitement, and cutting-edge CGI technology, follows the two friends in a hilarious adventure as they try to recover the missing Pulse candy. In a yearlong journey across the country, they encountered quirky characters and a conspiracy that threatened to erase their favorite treat from the face of the earth. The tagline "Pran Jaaye Par Pulse Na Jaaye" reflects the unrelenting zeal to reclaim their candy, no matter what.

The teaser invites viewers to share their predictions for the adventure's unfolding on social media, using the hashtag #TheGreatPulseChase, and be a part of the campaign. This interactive element allows it to foster a sense of community and excitement among fans, with lucky winners receiving online vouchers worth up to Rs 5,000.

This year, it promises to be a mix of humor, action, and festive spirit against the visually stunning backdrop of a CGI chase across India. The last video, to be released close to Christmas, will reveal the culmination of the chase which is ongoing all year. Ashish Bhargava, GM of marketing for DS Group's confectionery division, said, "We have created a campaign that is sure to captivate audiences with its visuals and an engaging storyline while embracing the festive spirit of Christmas along with Pulse Candy."

Pulse Candy continues to push creative boundaries, delivering experiences that resonate with its audience.

Let’s dive into the benefits that CGI advertising offers

Attention-grabbing ability

The creative, lively graphics formed using CGI ensure that it is bound to capture the attention of its viewers rather than any traditional static images. Thus it gets imprinted in their minds more deeply.

Boosts brand storytelling

CGI is putting a competitive advantage in the way a brand can make storytelling that is engaging and immersive. This helps in effectively conveying tough messages and emotional connections.

Boosts engagement:

CGI helps fetch likes, shares, and comments on social media. The richer engagement rate would then amplify the reach and visibility of the brand, thereby further driving engagement from the target audience.

Gives creative flexibility:

A CGI can perform any visual effect, setting, or concept ever conceived. The flexibility it gives brands allows them to visualize very bold and unique ideas to stand out from the competition.

If you want to create CGI advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.