Milton, the leading kitchenware brand today unveiled its latest innovative product, the 'One Touch Casserole', through a creative OOH campaign across Mumbai and Delhi NCR. And like the effortless touch of the one-touch opening, was the association crafted between Milton and Walk The Talk (WTT), an innovative creative agency, known for impactful OOH campaigns in the past.
The campaign was named "Open Your Casserole with Just One Touch." It is made attention-getting with billboards, bus shelters, metro train wraps, and DOOH storytelling. The multi-format mission aimed to target a wide audience in high-traffic locations, thus creating a cool presence there. The message of this campaign was conveyed; the new casserole was easy and convenient to prepare and thus perfect for fast-pacing city-dwelling consumers.
Effective campaigning depended on strategic media planning under the concept of designing messages that reach the right audience at the right time in order to maximize visibility and impact. Innovative formats amplified the appeal of the product while cutting through the noise of a crowded market landscape.
Speaking of the association, Niyank Zaveri, VP & West Head at Walk The Talk claims that it has been "an enriching experience to work with Milton, where the meticulous planning and the innovative approach came together perfectly to deliver the desired objectives.".
At such a potent OOH campaign, Milton has rather successfully released "One Touch Casserole" into the market. It will surely stir interest and create a landmark of brand recognition among consumers.
More Visual Brilliance
Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.
Effective storytelling
Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.
Increased Footfall and Sales
Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.
Extended Viewing Range
Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.
If you want to create innovative billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.