Environment Day 2024: 7 unique campaigns that nailed the purpose with creativity

Today, June 5th marks World Environment Day, and brands are capitalizing on this opportunity to promote their brand and contribute to improving the environment. They aim to connect with audiences in a creative but sustainable social media post.

What made the brands stand out?

These firms recognize their target audience's commitment to sustainability, environmental responsibility, and eco-friendly behaviors; they created their social media campaigns with creativity which makes the brand memorable. These advertisements effectively engage and resonate with viewers by resonating with their values, ensuring the brand's presence on World Environment Day. By starting new green initiatives and promoting eco-conscious choices, they inspire collective action towards a healthier planet, creating a sense of community and shared purpose.

Here's a look at how some brands celebrated Environment Day with a sustainable twist.

1.Uber&Zepto

In a collaborative effort, Uber and Zepto promote the brand’s message of a better environment by advising people to use more of Uber’s EV fleet which means less local pollution and fewer climate-related emissions for cities, especially where electricity grids include an increasing share of renewable energy. In the creative, Zepto highlighted its sustainable packaging. 

2.Airtel

Taking a revolutionary step towards sustainability, Airtel is launching recycled PVC SIM cards. This initiative will help reduce plastic production by over 165 tons and cut CO2 emissions by more than 690 tons annually. Through this campaign, Airtel is doing its part for a better future and this might change the telecom sector as other brands might follow too.

3.Fevikwik

Taking the creative way, Fevikwik in their social media campaign “Gone in a second, Fixed in Five”, highlighted how climate change is damaging the Earth and how much longer it takes to recover from the damage done to our planet. This message encouraged the audience to do their part in saving our planet and making it a better place to live for future generations.

4.Jio

Jio uniquely wished us Environment Day, highlighting what we can do to save the environment. The series of creatives posted on social media read “Don’t ignore nature’s signals” and “Don’t let the earth become a hotspot”, a pun intended that seems funny as well as easy to remember, this way they can hammer the environmental effects in the minds of the customer.

5.Wildcraft

Wildcraft delivered an effective message through its social media creative. To celebrate Environment Day and make its impact, they made the audience take a pledge to take care of nature while exploring any place and make sure that all they leave behind are footprints in the mud and absolutely nothing else. This way they promoted keeping the environment clean.

6.Aashirvaad Chakki

To celebrate Environment Day, Aashirvaad posted on their social media while announcing the new packaging of their Atta which will be made up of recyclable material setting an example in the industry and encouraging peers to follow.

7.Ludo King

The game app Ludo King did something out of the box for the environment day. The brand created an immersive experience for the audience by adding a green mode for users to play, engaging the users to play in that mode which reminds them to work towards a better environment.

Incorporating a message or a cause while also promoting the brand, the brands listed above practiced “Sustainable Advertising” on the occasion of Environment Day, making the content relatable to the consumer’s core values and connecting with the audience on a deeper level.

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