BigBasket has turned around the tables for bored kids and stressed parents on this Children's Day with a fun and innovative outdoor campaign. The online grocery delivery platform will bring something special to cities like Bengaluru, Pune, and Hyderabad with a quick solution to one of parenting's most universal dilemmas-how to entertain children.
Under the campaign, BigBasket promises delivery of popular toy brands like LEGO, Hot Wheels, Hasbro, and more in just 10 minutes, straight to your door. According to Raagaleena Sripada, Marketing Head at BigBasket, this all came about: "Parenting has changed so many ways today. The way we show affection, the way we say sorry – but one thing remains how fast kids get bored! Whether you try board games, puzzles, or arts and crafts, it doesn't take long before they are asking for something else. With this campaign, we hope to offer a speedy rescue for parents who receive toys at lightning speed.
Currently operational in Bengaluru, Pune, and Hyderabad, the campaign is supported by colorful outdoor advertisements like billboards and transit promotions. With Children's Day in view, there's a concern to bring parents back in mind: that BigBasket is not a grocery service or a platform but their partner in making family life a little easier.
Whether it is fresh groceries or a new toy for the family to enjoy, BigBasket is all set to make life a little easier for busy families.
More visual
Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.
Effective storytelling
Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.
Increased footfall and sales
Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.
Extended viewing range
Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.
If you want to create innovative billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.