Author: Christie Kuriakose
The Importance of Brand Positioning in Advertising: Standing Out in a Crowded Market
The importance of brand positioning has become increasingly crucial in order to stand out in a crowded market. It is the unique selling point that builds the identity of a brand, establishing connections with the audience.
More Retail
Launched in 1986 as Trinethra in Kerala and relaunched in 2007, the More retail store now has over 900 locations throughout the nation and has earned the trust of Indian consumers for their neighborhood's omnichannel delivery of food, groceries, apparel, and general merchandise needs.
Alkem Laboratories
Alkem Laboratories is one of India's largest generic and specialty pharmaceutical companies, with a presence in over 40 countries.
Aakash Institute
Aakash to provide you with an unrivaled learning experience with an unbeatable edge, thus helping you achieve your academic goals.
Supreme Industries Limited's
Supreme Industries Limited, was established in 1942. With the aid of cutting-edge technology and a strong infrastructure, it has grown to become India's largest plastic manufacturing and processing enterprise.
HSBC Bank
HSBC Bank is a global financial services institution that offers a wide range of banking and financial solutions to individuals, businesses, and corporations worldwide.
Herbalife Nutrition
Mark Hughes, the founder of Herbalife Nutrition, had a vision of "a future brilliant beyond comparison.
Vivo
Vivo has been developing brilliant products based on design-driven value, with smart devices and intelligent services at the core of its business
Haldi Ram
Haldirams began in 1937 as a small shop in Bikaner and has since expanded throughout India, opening multiple chains and establishing its global footprints in the United States as well.
Gangar Eyenation
Gangar Eye Nation has managed to rank among India's top five eye care brands in terms of quality and service
Paramount Cosmetics Ltd
The advertisement was broadcast on all regional Indian channels in the general category. It was primarily aimed at the female demographic during the peak festive season, when cosmetics demand is at its peak, particularly "Bindi," through 10/20 second advertisements.
GSP Crop Science Pvt. Ltd.'s
The campaign was carried out across all regional Indian news channels on a national scale. The campaign was mainly targeted at farmers to promote their agricultural products through short 10/20/30 sec advertisements.