Haldi Ram

Client - Haldirams began in 1937 as a small shop in Bikaner and has since expanded throughout India, opening multiple chains and establishing its global footprints in the United States as well. The brand was able to establish itself as a global phenomenon by using taste, hygiene, and innovation as synonyms. As of 2023, the brand intends to expand its operations to other countries and become the world's most popular food export company.

Campaign objective - The objective of the brand was to increase its online presence as well as website visits. The campaign was primarily started during Diwali, the biggest and most celebrated festival in India, as savories and sweets sales are at their peak during that period. So the brand decided to target the festival season, thus creating a way to generate high website traffic.

Influencer - Multiple influencers collaborated on this campaign.

Social Media Tool and Timeline - The social media tool used for the campaign was Instagram, and it was carried out during Diwali 2022.

Campaign details - On their Instagram pages, each influencer posted a video advertisement. The Instagram story included a "swipe up" link that leads to an Amazon page where you can buy the Haldiram hamper. Each influencer included a CTA (call-to-action) at the end of the video, encouraging their followers to post the best and most creative comment in relation to the campaign's tagline, "chota package, bada dhamaka." Whoever's response he/she considers to be the most creative will win the Haldirams gift hamper.

Results - Due to the participation of numerous influencers and the fact that it was conducted during India's most popular festival, the campaign proved to be incredibly creative and engaging. They received a lot of website visits and traffic, as well as numerous online deliveries. As a result, there were a lot of sales, which helped them generate a lot of revenue.

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