Why To Advertise In The Oxford Of The East: Pune
Pune is the second-largest city in the state of Maharashtra after Mumbai and is the eighth most popular city in India. It has an estimated population of 7.4 Million as of 2020. It was formerly known as Poona. Pune is regarded as the second major IT Hub of India and the top manufacturing and automobile hub of India. It is also known as the “Oxford of the East” due to the presence of a wide range of educational institutes. It has around 811 colleges in Pune. Once the hometown of Marathas and a centre of power for the Maratha Empire, the presence of the numerous edifices in Pune links to its rich and glorious past. The city leads as the ‘veritable heartland’ of cultural Maharashtra. The modern city of Pune has many distinct neighbourhoods. The city of Pune includes the numerous peths of the old city on the eastern bank of the Mutha river, the cantonment areas of Khadki and Pune Camp established by the British, and numerous suburbs. The industrial growth in the Pimpri, Chinchwad and nearby areas allowed these areas to incorporate as the separate city of Pimpri-Chinchwad.
Most Popular areas of Pune
- The historic attraction includes the rock-cut Pataleshwar cave temple from the 8th century, Shaniwarwada from the 18th century, Aga Khan Palace from the 19th century, Singhada Fort and Lal Mahal.
- Shinde Chattri which is located at Wanowrie, is a memorial that is dedicated to a great Maratha General Mahadaji Shinde.
- The old city had many residential buildings with courtyards called Wada. A renowned wada in Pune is the last residential palace of the Peshwa called Vishrambaug Wada.
- Museums in Pune include the Raja Dinkar Kelkar Museum, Mahatma Phule Industrial Museum, Deccan college museum of Maratha history, Dr. Babasaheb Ambedkar Museum, Joshi's Museum of Miniature Railway and the Pune Tribal Museum.
- Pune also houses Blades of Glory Cricket Museum which is the biggest cricket museum in the world.
- Parks and green spaces in the city include the Kamala Nehru Park, Sambhaji Park, Shahu Udyan, Peshwe Park, Saras Baug, Empress Gardens, and Bund Garden. The Pu La Deshpande Udyan is a replica of the Korakuen Garden in Okayama, Japan. The Hanuman hill, Vetal hill, and Taljai Hills are protected nature reserves on hills within the city limits. The Rajiv Gandhi Zoological Park is located in Katraj.
- Both experimental and professional theatre receive extensive patronage from the Marathi community. The Tilak Smarak Ranga Mandir, Bal Gandharva Ranga Mandir, Bharat Natya Mandir, Yashwantrao Chavan Natya Gruha, and Sudarshan Rangmanch are prominent theatres in the city.
Demographics
- The population of Pune is 7.4 M. It is the seventh-largest metropolitan area by the population of India.
- 62 percent of people are under the age of 30, with more than average share of people in the age group of 25-34.
- The literacy rate of Pune is 86 percent with 90 percent men and 81 percent women.
- Marathi remains the most widely spoken language in Pune due to its Marathi influence. Hindi and English are also widely spoken.
Television Advertising in Pune
The general entertainment, sports, news channels,devotion are the most watched. The most watched television is in the local language Marathi. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids' channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 percent of TV viewership. Sports excluding cricket accounted for 85 percent of viewing time.IPL had contributed 51 per cent of the total television viewing population.
The top 10 television channels in Pune are:
| Television | Type |
| Set Max | General Entertainment |
| Zee Cinema | General Entertainment |
| Zee Marathi | General Entertainment |
| Zee Cinema | General Entertainment |
| Aaj Tak | News |
| Sony Sab | General Entertainment |
| Colours | General Entertainment |
| Star Plus | General Entertainment |
| Star Cricket | Sports |
| Sony Entertainment | General Entertainment |
| India TV | News |
Radio Advertising in Pune
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, traveling, relaxing or doing almost anything. Radio offers information such as: news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.
Top radio stations of Pune are:
| Radio | Language |
| Radio Vividh Bharati | Hindi |
| All India Radio Air Marathi | Marathi |
| Radio Mirchi | Hindi |
| Radio City | Hindi |
| Red FM | Hindi |
| Mirchi Love | Multilingual |
| Radio One | English |
| All India Radio Air Pune | Hindi, Marathi |
| Air Rainbow | Hindi, Marathi |
| All India Radio National Channel | Multilingual |
| Radio Vidyavani | Marathi |
| Radio FTII | Hindi, Marathi |
| Big FM | Hindi |
| All India Radio AIR Pune | Marathi, Hindi |
Newspaper Advertising in Pune
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
A number of Marathi language newspapers from the British era continued publication even after independence. These include Sakaal, Prabhat, Kesari and Tarun Bharat. Kesari is only published as an online newspaper. Sakaal is the most popular Marathi daily. Maharashtra Times, Loksatta, Lokmat have Pune based edition. Pune Mirror, Daily News and Analysis, Sakaal Times, The Hindu are the English language newspapers.
Outdoor Advertising in Pune
Outdoor advertising is also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. The city of Pune in Maharashtra has one of the slowest moving traffic in India. People who usually travel daily can be reached out through outdoor and transit media.
The most common outdoor advertising in Mumbai are:
1. Hoardings
2. Bus Shelters
3. Gantry Ads
4. Mall Media Ads
5. Glow Sign Board
6. Projection Screening
Transit Advertising
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas
Transit advertising that can be done are:
- Cab-branding advertising
- Bus Advertising
- In-train advertising
- Metro Advertising
- Auto Branding