Brilliance on the Move: Malabar Gold & Diamonds’ Mobile Van Campaign Shines Across City Streets! A case study by Excellent Publicity

Malabar Gold & Diamonds Brings Brilliance on the Move with a Mobile Van Campaign That Shines

Malabar Gold & Diamonds, one of the world’s most loved jewellery brands, joined hands with Excellent Publicity to take their sparkle to the streets. The idea? To make the brand more present by driving it straight into the heart of daily life. With a carefully planned mobile van branding campaign, Malabar set out to create a moving connection, bringing its timeless elegance right to where people live, shop, and pass by every day.

Malabar Gold & Diamonds Hits the Road to Drive Real Impact

Client Overview

Established in 1993, Malabar Gold & Diamonds started with a heartfelt vision to add brilliance to life’s moments through jewellery that lasts forever. From a single showroom, it has grown into a global name with over 330 outlets.

Objective

The campaign had two clear goals:

Brand Awareness - To boost Malabar’s presence in high-footfall zones using an eye-catching mobile format while staying true to the brand’s premium persona.

Lead Generation - To spark interest quickly. The goal was to get people to scan, explore nearby stores, or inquire, especially during the busy festive season.

The main challenge? Standing out in the daily noise of the city, yet still looking refined and aspirational.

Campaign Execution

With its deep expertise in transit media, Excellent Publicity rolled out a made-to-measure mobile van campaign for Malabar. Mobile vans, elegantly wrapped in designs showcasing gold and diamond collections, were attention magnets.

Thoroughly charted routes went through residential areas, overflowing markets, and traffic-heavy intersections, especially under peak conditions. Brand Awareness activities like the smart placement of QR codes that, when scanned by a passerby, automatically display collections, stores nearby, or ongoing deals.

The creative approach was smart: stay rooted in local flavours without losing the luxury. While visuals were tweaked for regional appeal, Malabar’s core identity stayed intact. Real-time tracking of van routes ensured maximum coverage and reach.

Result

The campaign was successful. It led to a clear jump in brand visibility across key neighbourhoods, creating top-of-mind recall and strong buzz. More importantly, the QR codes got people to act, sparking interest, online visits, and real footfall in stores.

These vans weren’t just billboards on wheels; they turned into mobile brand touchpoints that slipped right into people’s everyday routines. The outcome? More engagement, more visits, and proof that even in the luxury space, being present on-ground makes a big difference.

Conclusion

Malabar Gold & Diamonds’ mobile van branding drive was a smart move that delivered. With Excellent Publicity taking care of everything from planning to execution, the campaign gave the brand a premium yet personal presence in the spaces that mattered. By going straight to the people, Malabar as a brand got remembered.

Why Transit Media?

Transit media, especially mobile van branding, offers brands a high-impact way to connect with people in real time, in real spaces. For Malabar Gold & Diamonds, it struck the perfect chord: visibility, elegance, and interaction, all in motion.

Want your brand to move where your customers are? Reach out to Excellent Publicity, and let’s do a mobile van branding together.