Author: Manisha Gurnani
Physics Wallah’s UPSC Results Soar to New Heights
This case study examines how Physics Wallah, a prominent Indian digital-first education platform founded by Alakh Pandey, expanded its reach into the UPSC competitive exam segment. It highlights the strategic promotion of their new "OnlyIAS" online and offline batches, specifically targeting Civil Services aspirants in Delhi during a critical strategy-evaluation period.
MMTC PAMP Launches Its New Shravana Collection
This case study explores how GSP Crop Science Ltd, a leading Indian agrochemical company, effectively engaged a mass farmer demographic. By leveraging a state-specific, regional TVC (Television Commercial) strategy delivered in local languages, the campaign successfully communicated reliable crop protection solutions just ahead of the critical seasonal buying period.
From Commutes to Conversations: Hitachi’s EV Bus Branding in Surat Sparks Sustainable Brand Recall!
Explore how Excellent Publicity planned Hitachi’s Surat EV bus campaign-mobile visibility that blended into daily commutes and strengthened brand memory.
Brilliance on the Move: Malabar Gold & Diamonds’ Mobile Van Campaign Shines Across City Streets!
Discover how Malabar Gold & Diamonds boosted visibility and store footfall with a high-impact mobile van campaign executed by Excellent Publicity.