Reasons Why To Advertise In Kala Nagari: Vadodara
Vadodara is also known as Baroda, is the 3rd largest city in the Indian state of Gujarat. It is located on the banks of the Vishwamitri river. The city is also known as Sanskari Nagari (The Cultural City) and Kala Nagari (the city of art) of India.
Demographics
- According to the 2011 India census, Vadodara metropolitan area had a population of 1,822,221.
- In Vadodara, 9% of the population is under 6 years of age.
- Males constitute 52% of the population and females 48%.
Most Popular areas of Vadodara
- Laxmi Vilas Palace is an opulent home of the Rulers of Baroda which is built in the Indo-Saracenic style of architecture design.
- Maharaja Fateh Singh Museum is Gaekwad family’s private art and artefacts collection. Among the dazzling collection is a range of Japanese, Indian, Chinese and European art collected by the Maharajas.
- Vadodara Museum was constructed in the Indo-Saracenic style in 1894. It lies inside Sayaji Bagh (Sayaji Gardens)
- Sayaji Bagh is an enormous green park in the heart of Vadodara city. It is spread over an area of over 100 acres and is home to more than 90 varieties of trees. Other museums are inside the garden itself; the planetarium, zoo and a vintage-looking toy train
Television Advertising
The general entertainment, sports, news channels,devotion are the most watched. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids' channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.
Vadodara News Magazine(VNM) is a local news TV channel that covers events in the city. Sandesh News is a local news TV channel.
The top television channels in Vadodara are:
| TV Channel | Genre |
| Star Plus | General Entertainment |
| Colours | General Entertainment |
| Sony Sab | General Entertainment |
| Aaj Tak | News |
| Zee Cinema | General Entertainment |
| Colours Gujarati | General Entertainment |
| Colours Gujarati Cinema | General Entertainment |
| ABP Asmita | News |
| TV9 Gujarati | News |
| VTV News | News |
Radio Advertising
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.
The city has five local FM stations: Radio City (91.1 MHz), Radio Mirchi (98.3 MHz), Red FM (93.5 MHz), Big FM (92.7 MHz), and All India Radio, Vividh Bharti (93.9 MHz)(Aakashwani).
Newspaper Advertising
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
Newspapers in Vadodara include dailies in English such as The Times of India, Indian Express, DNA, The Economic Times, The Financial Express. Newspapers in other languages include Gujarat Samachar, Divya Bhaskar, Sandesh, Rajasthan Patrika, Sambhaav and Aankhdekhi.
Outdoor Advertising
Outdoor advertising is also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. People who usually travel daily can be reached out through outdoor and transit media.
The most common outdoor advertising in Vadodara are:
1. Hoardings
2. Bus Shelters
3. Gantry Ads
4. Mall Media Ads
5. Glow Sign Board
6. Projection Screening
7. Metro Pillars
8. Pole Kiosks
Transit Advertising
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas
Transit advertising that can be done are:
- Cab-branding advertising
- In-train advertising
- Metro Advertising
- Auto Branding