How Hotstar is a better streaming service in India and why?
Why Choose Hotstar For Advertisment?
Hotstar is the best advertising platform for advertisers because it reaches every pan-Indian household, focuses on the top eight metro cities, reaches all demographics, and connects with every language and medium available. This is why, when compared to other "OTT" (over-the-top) platforms, it stands head and shoulders above the rest. Everyone believes it is the best because of its popularity, increasing demand, and over 300 million users. Hotstar offers two paid subscription options. It has the advantage of only requiring you to spend money when your targeted ad campaign reaches your target audience. Advertise on Hotstar CTV because it is a good choice as it never charges you unnecessarily, keeping your budget in mind.
When advertising on it, it takes a lot of patience because you have to segment your target audience. On the other hand, hiring a company that specializes in this is a wise move. They are skilled at making advertisements that are more effective and affordable on Hotstar. Hiring an advertising agency has the advantage of maximizing your reach on a limited budget. Hotstar is a superior streaming service for a few reasons. There is a separate section for kid-friendly content, and parents have full control over the platform for their kids. They guarantee that users have access to age-appropriate content. People are embracing Hotstar and moving there as a result of all its facilities.
But first, let’s know about the benefits of advertising on Hotstar
Benefits of Advertisment on Hotstar
- Quality audience targeting
You can target the right audience and the ads according to your custom audience, geography, language, device, and genre. On Hotstar, you have to analyze the target audience and improve your targeting to reach only those people to whom you want to show ads. Plan your campaign after analyzing the market, the right audience, ad format, etc.
- Maximum Reach
People are switching from traditional television to a variety of online platforms, and Hotstar is benefiting from this shift as its subscriber base grows. It is best to select a marketing agency with experience in Hotstar marketing. Your reach will increase if you use Hotstar for digital marketing. Your ability to reach the right audience will increase with careful planning and execution.
3. Rich in demand and Better ROI
You can reduce your time wastage by properly planning and carrying out your tasks. This raises interest in your advertisement among the target audience. It is the best OTT platform, and Hotstar advertisements will increase audience engagement thanks to its superior performance and high demand. The best option is Hotstar because so many people who switch to it will eventually come across your brand, thus increasing brand visibility.
How Hotstar Advertisement is Cost Effective?
It features your brand on the content that your intended audience enjoys watching. It provides the maximum exposure to the brand with the appropriate right brand placement across 50+ channels, more than 1300 shows, and 6500+ hours of regional programming, spread across all demographics and languages. Advertising on the Hotstar platform is therefore the most effective when compared to other platforms.
Choose from the various ad formats that suit your brand objective:
- Pre-Roll
- Mid-Roll
- In-stream display
- Native Frames
- Spotlight Stubs
Select one of the ad formats mentioned above, then plan and carry out your advertising strategy. Use an advertising agency's or agent's assistance to place an advertisement at the most affordable price. At the lowest budget, you can reach consumers globally as well. Hotstar's reach to the most inner-core regional audience, as well as its higher viewership and ROI, make it a highly cost-effective medium for advertising.
How much does it cost to advertise on Hotstar?
Rates for advertisements on Hotstar range between Rs. 1 lakh and Rs. 2 lakhs, and it is a minimal cost to set up the campaign. If your goal is to raise brand awareness and get maximum spending, a range of between Rs. 1 and 2 lakhs is reasonable. Depending on your budget, agency costs can range from Rs. 15,000 to Rs. 25,000.
Hotstar has a very high ad completion rate, with over 90% of video ads lasting 30 seconds and over 85% lasting 60 seconds. Depending on their goals and budget, advertisers can benefit from both CPM (cost per 1000 impressions) and CPCV (cost per completed view).
Another way Hotstar makes money is through CPC, which counts clicks to the landing page or destination. It is the amount you pay when someone clicks on your ad. A high CTR combined with a low CPC indicates that your ad is effective at driving conversions and is getting high visibility.
How to gain the highest ROAS through Hotstar advertisements
Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing. It refers to the amount of revenue generated for every dollar spent on a campaign.
Data on your audience demographics is crucial in helping advertisers determine whether your platform will provide a healthy return on advertising spend (ROAS). You can use third-party tools such as Google Ads or have a custom solution developed to meet your specific brand objectives. Hotstar advertising is dependent on a large audience because advertisers typically pay on a cost-per-mile (CPM) basis.
VANs (video advertising networks) can help you generate revenue by connecting you with marketers looking for ad space. Direct advertising gives you complete control over the types of ads that appear on Hotstar. To accomplish this, you must create a custom ad server to manage the ads displayed on HotStar. Find the best advertising agencies, negotiate directly with them, and set your rates.
Get appropriate sponsorship deals for the appropriate content. For example, during cricket matches like the Indian Premier League, sponsors can advertise and promote their brand and its products/services to the maximum through pitch mats, hoarding, super six screenings, etc. This way, it can get maximum exposure as well as generate higher revenue and sales.
How to justify rates for advertisements on Hotstar
Hotstar's advertising cost ranges from Rs 1 to 2 lakhs, and it makes money through CPM, CPC, and CPCV. Pricing varies according to the level of targeting selected. Targeting all audiences who watch any videos comes with the lowest base price; additional fees apply for more precise targeting. Pricing is determined on a per-second basis for videos that are longer than 10 seconds. Impressions or views are calculated using the campaign's budget and targeting before being distributed during the selected time frame.
Excellent Publicity is the biggest advertising agency that provides advertising solutions with the best rates for advertisement on hotstar, radio, cinema, transit advertising, outdoor advertising, digital advertising, and television. The company operates across India as well as internationally. We are a passionate group of people dedicated to making lasting relationships and helping build brands. Connect with us!