Hotstar is an online video streaming platform owned by Novi Digital Entertainment Private Limited. Hotstar currently offers over 100,000 hours of TV content, it has huge market covering over 150 Million users. Brands can place digital advertisements like banner ads and roadblock, which is quite effective.
Mid Roll Ad CPM
Pre Roll Ad CPM
Hotstar is a digital video streaming platform with a vast array of over 100,000 hours of television content and an extensive user base of over 150 million people. Hotstar ads or Hotstar Advertisements provide high-impact marketing tools that can help increase visibility and promote brand awareness.
Ads in Hotstar is a top streaming service in India, and with its growing user base, it is becoming an excellent platform for advertisers to reach their target audience. With 50 + channels, 1300 TV shows, and 65000 hours of regional programming, brands can leverage digital advertising with Hotstar to publish ads that will reach millions of targeted viewers.
Hotstar ads has emerged as the frontrunner among OTT platforms, commanding a staggering 75% of the market share and a viewership in the millions. With its ability to cater to diverse audiences, Hotstar has become a preferred choice for brands across various domains, such as telecom, e-commerce, food and more.
For digital advertising for businesses on Hotstar Excellent Publicity provides an exhaustive range of cost models to choose from, including CPM, CPL, CPC, and CPA, ensuring that brands can select the most suitable option. With Hotstar advertising cost starting at a minimum of INR 2,50,000, brands can leverage the platform to drive their marketing campaigns to success. Contact us to know how we can get you the best rates.
Advertising on Hotstar CTV brings a bunch of different benefits to the table:
Largest growing audience: With over 300 million viewers and growing, your end-audience is one of the largest in the world.
Made for the Next Gen: Hotstar Advertising or Hotstar ads caters to the younger demographic, with a significant 69% of its target audience falling within the age range of 18 to 34 years.
Multiple Ad Formats: Offering Pre-roll, Mid-roll, Instream-display and other popular ad formats, Hotstar In-app advertisement facility have something for every brand.
Working with experienced digital advertising agencies like Excellent Publicity can help you get the most out of your in-app advertising campaigns. We offer highly personalised ad strategies to optimise the campaign to get maximum brand reach. Our USPs are:
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.
We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected
Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform
See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance
In-App like Hotstar, SonyLiv, Voot, MX Player etc. and Social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Youtube etc.
There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA
CPM (cost per 1000 impressions) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
Cost-per-click (CPC) bidding means that you pay for each click on your ads.
An impression is the number of times the users views your advertisement. A click is when somebody clicks on your advertisement and is redirected to your website or play-store.
They are Video ads, Audio ads, Banner ads and product integration and various other sponsorship levels during the shows and sports events.
Various Objectives are Brand Awareness, Increase Traffic, Generate Leads, Re-Marketing etc.