Yes Madam, a leading platform for at-home beauty and wellness services, has rolled out a new digital campaign featuring television star Shweta Tiwari. Continuing its trend of celebrity collaborations after campaigns with Ekta Kapoor, Sakshi Tanwar, and Anita Hassanandani, the brand once again leans into familiarity and cultural relevance to connect with audiences.
The campaign creatively recreates the iconic bathroom scene from the film Zindagi Na Milegi Dobara, adding a modern self-care twist. In the film, Shweta Tiwari appears alongside Akanksha Vishnoi, Co-founder of Yes Madam, reimagining the beloved scene with humour and warmth while seamlessly integrating the brand’s beauty proposition.
The film struck a chord with viewers by combining nostalgia, light-hearted humour, and contemporary beauty routines. While staying true to the emotional essence of the original movie moment, the campaign updates it with today’s at-home wellness mindset, making professional beauty care feel accessible and effortless.
In a supporting video, Shweta Tiwari highlights Yes Madam’s Korean at-home salon services, sharing her personal glow-up routine for achieving natural radiance and healthy skin. The content subtly underscores the convenience of professional-grade treatments delivered directly at home.
Shweta’s Instagram caption, referencing the famous dialogue from Zindagi Na Milegi Dobara and mentioning her planned glow-up with Akanksha Vishnoi (AK), further amplified engagement. The post sparked conversations among followers, helping the campaign gain organic reach and social traction.
Akanksha Vishnoi, Co-founder of Yes Madam, shared her perspective on the collaboration, saying: “We’ve always believed in creating campaigns that feel familiar, warm, and rooted in culture. Working with Shweta was special because she brings authenticity and nostalgia together so effortlessly. Recreating a scene people genuinely love, while weaving in self-care and beauty, felt like a natural extension of the Yes Madam story.”
Key Takeaways from the campaign
Use of nostalgia
By recreating a well-loved scene from Zindagi Na Milegi Dobara, the campaign builds instant familiarity and emotional recall among viewers.
Slice-of-life storytelling
Instead of overly stylised beauty advertising, the film adopts a real-life, everyday moment to portray the service as relatable, simple, and easy to integrate into daily routines.
Highlighting a premium offering
The campaign places a clear spotlight on Yes Madam’s Korean in-home salon services, reinforcing the brand’s commitment to delivering high-quality, professional beauty experiences at home.
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