UNIQLO teams up with Kareena Kapoor Khan and Sidharth Malhotra for its new 'Life in Linen' campaign

UNIQLO has released its eagerly anticipated campaign, Life in Linen, with Bollywood actors Kareena Kapoor Khan and Sidharth Malhotra as the faces for the spring summer line. The collaboration pushes the premium linen collection of the brand into greater visibility, which is the ultimate solution for hot Indian summer days. 

The campaign is set to appear across all formats of media, from digital media and print to outdoor media and shop window displays. Life in Linen underlines the charm and comfort of linen, declaring it the fabric for this season. In the two short films of the campaign, Kareena and Sidharth display the diversity of linen clothing by UNIQLO in their daily routine. In various snap shots, whether at home, a flower market, or out on a picnic with friends, Kareena displays not only style but also how light and airy this fabric really is in a premium linen shirt by the brand.

"Linen is part of my everyday wardrobe in hot Indian summers. It keeps me cool and comfortable, simply perfect for the kind of weather we have in Mumbai," Kareena shares about the campaign.

The premium linen shirts from UNIQLO have found perfect space in my daily life." The video of Sidharth showcases its functional property, he is shown dressed in a UNIQLO linen shirt doing morning jogging, situated at home, and meeting friends in it. "Linen is certainly cool and fashionable for hot weather, it is ideal," he said. "It helps me remain fresh and focused the whole day." Nidhi Rastogi, UNIQLO India Marketing Director, said, "Our Premium Linen Collection justifies UNIQLO's belief with a desired emphasis on quality and timelessness. Such campaigns with two big stars of India encapsulate our LifeWear spirit, the clothing for all moments." Now in stores and online at UNIQLO, the Premium Linen Collection adds style, comfort, and quality to summer. 

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