The Indian Garage Co. introduces Surya Kumar Yadav as its brand ambassador in its new #FreeStyleIt campaign

The Indian Garage Co., which is growing fast in India's fashion world as part of TMRW House of Brands, just launched its newest campaign, #FreeStyleIt. They're bringing on cricketer Surya Kumar Yadav as their brand ambassador. DDB Mudra created the campaign, which says that fashion is more about telling your own story than following rules. This shows how people today want to be free to be themselves, no matter their mood or what they're doing.

The campaign video shows Yadav in cool, stylish settings that match the brand's new look. It features a mix of clothes for vacations, streets, and winter, pointing out how important it is to be able to adapt your style these days. Every scene is meant to capture Yadav's confidence, inspiring people to show who they are just as freely.

According to Anant Tanted, the founder and CEO of The Indian Garage Co., Yadav fits the brand perfectly. He's someone who does well under pressure but still shows his personality naturally. Tanted says the campaign backs up their promise to offer great fashion at a good price, without making you pay extra just for the brand name. This new direction is a big move for the company as it works to get even more popular with young, trendy people in India.

#FreeStyleIt will mainly be on Instagram, along with spots on YouTube and visual displays in stores. As the brand starts this phase, they expect that working with Yadav will make them even more culturally relevant and cement their message of fashion without limits.

Better visibility of brand:
Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:
Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:
The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:
Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.