Tata Capital has initiated the 'Champions Ki Galliyon Mein' campaign in anticipation of the fourth season of the TATA Women's Premier League

Tata Capital Limited, the flagship financial services company of the Tata Group and a Premier Partner of the TATA Women’s Premier League (WPL), has rolled out its latest campaign, ‘Champions Ki Galliyon Mein’, ahead of the fourth season of the TATA WPL.

As women’s cricket continues to gain momentum in India—fuelled by increased viewership, grassroots participation, and the Indian women’s team’s recent World Cup victory—the campaign marks Tata Capital’s fourth consecutive year of association with the league. It reinforces the brand’s long-term commitment to supporting and nurturing women’s cricket in the country.

The campaign is brought to life through an emotional film set in a local neighbourhood, where young girls are seen playing cricket on a makeshift ground. Drawn by their passion and energy, TATA WPL stars Harmanpreet Kaur and Smriti Mandhana join the game. The narrative reflects the players’ own beginnings and celebrates the community-driven roots of the sport.

Abonty Banerjee, COO – Digital, Technology and Marketing at Tata Capital, shared his thoughts on the campaign, saying: “Women’s cricket has reached a defining moment, and we are proud to have supported this journey from its early days. Our continued association with the TATA WPL reflects our strong belief in the league’s growing influence and its power to inspire across generations. Champions Ki Galliyon Mein is a tribute to the courage and consistent support that transform raw talent into world-class champions and a reflection of our brand promise to always Count on Us, whether it’s nurturing ambition on the field or supporting aspirations beyond it.”

The campaign is currently being rolled out nationwide across television, digital platforms, social media, and on-ground activations to maximise visibility during the tournament. The fourth season of the TATA WPL begins on January 9, with matches scheduled in Navi Mumbai and Vadodara.

Key Takeaways from the campaign

Grassroots level of connection

The campaign draws attention to the neighbourhoods and local grounds where sporting dreams are born, creating a strong emotional connection and sense of inspiration.

Omni-platform reach

By leveraging television, digital platforms, social media, and on-ground events, the campaign ensures wide reach by engaging fans across multiple touchpoints.

Tata’s brand promise

Tata Capital’s continued support for women’s cricket reinforces its ‘Count on Us’ philosophy, highlighting the brand’s commitment to empowering aspirations both on and off the field.

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