Swa Diamonds appoints Preity Zinta as brand ambassador, celebrates authenticity with ‘As Real As You’

Swa Diamonds is launching a new campaign, ‘As Real As You’, and Preity Zinta of Bollywood will be its brand ambassador. The connection means the long-anticipated return of Preity Zinta to brand endorsements that resonate with the traits of authenticity, confidence, and timeless elegance, which are also the characteristics of Swa Diamonds.

The ‘As Real As You’ campaign speaks of the true feelings and uniqueness and depicts jewelry as a personal statement of the owner’s truth and identity, instead of just a nice thing to wear. With this campaign, Swa Diamonds intends to become the dearest brand of modern Indian and UAE consumers by showing the world that beauty, being real, and graceful are the main characteristics of the woman Swa Diamonds is looking for.

The Managing Director of Swa Diamonds, Abdul Gafur Anadiyan, made a statement regarding the campaign: "In India, jewelry has always been more than just an ornament, it’s a way to express emotions and celebrate life’s most meaningful moments. At Swa Diamonds, we offer only IGI- and GIA-certified natural diamonds of VVS clarity and EF color, symbols of genuine love and trust. Our campaign, ‘As Real As You,’ celebrates this authenticity because every emotion deserves something just as real.”

Swa Diamonds' journey began in Kerala, and it is now among the leading jewelry brands in India. At present, it operates from more than 400 stores, including in the UAE, and aims for a network of 500 stores by 2025. The company, which was recognized worldwide in 2022 for its record-breaking ring made of 24,679 natural diamonds, continues to use the mix of craftsmanship and technology to create exquisite pieces that are exact, unblemished, and ingenious.

Swa Diamonds aims high with the dazzling Preity Zinta as its new spokesperson, reinforcing its claim of recognizing and celebrating every woman's inner glory, which is as real as the diamonds she is adorned with.

Let’s have a look at the benefits of brand ambassador advertising:

• Better visibility of brand: Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.
• Credibility and trustfulness: Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.
• Emotional connection and brand loyalty: The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.
• Increased creativity and content development: Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.