Polycab’s new digital ad campaign highlights the invisible role of safe wiring in homes

Polycab has launched a new digital advertising campaign for its main product, Green Wires+, which brings to light the unseen but very important part of wiring in safeguarding the house and people living there. The advertisement encourages the customers to not only think about the looks but also to understand that the safety actually starts from inside the building.

The film, through emotion-provoking storytelling, highlights consumer attitudes which are very common, the consumers prefer to look at only the visible parts of the house like furniture and other decorations while paying no attention to the hidden infrastructure that is the guarantee of safety. By focusing on the families' daily moments, the campaign conveys that reassurance and safety go hand in hand with quality wiring.

Polycab Green Wires+ is a product of modern technology as far as safety is concerned, and among its safety features are heat resistance, lead-free composition, and very low smoke and toxic emission characteristics. The wires are made of 99.97% pure copper, thus their durability and resistance to moisture and rodents. Besides, they meet REACH and RoHS safety standards, so there is no doubt about their quality. All these make the product a great choice for care, quality, and long-term protection.

According to Basu, the campaign is intended to make people more aware of what is behind their walls. “We consider the interiors and the looks to be important but safety actually starts with what is behind the walls. This film is a way for us to make the invisible layer of care present,” said Basu.

The campaign will be initiated on television, digital, and social media along with influencer partnerships and marriages of power to increase its outreach. Thus, Polycab is raising its profile as the manufacturer that combines modernity, security, and emotion in redefining consumer views of home safety.

Let’s go through the benefits of a digital advertising campaign:

• Specific reach: Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.
• Low cost: Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.
• Real Time Analytics: You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.
• Global Reach: Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.
• Engagement: With activities like social media, polls, and videos, an engagement with the public is better invoked.