Polycab's Christmas TV ad focuses on safety as the most important present.

Polycab, a leading Indian electrical wire and cable maker, has released a touching holiday film for its main product, Polycab Green Wires. The film focuses on the idea that the real joy of Christmas is making sure our homes and families are safe.

The film is set in a home decorated for Christmas, and it tells the story of a happy Santa who notices flickering lights. He is concerned about electrical safety, so he uses his X-ray vision to check what is behind the walls. Knowing that safety is key to any celebration, Santa puts Polycab Green Wires under the tree. This is a nice holiday reminder that while lights, decorations, and parties are part of the season, safety is what makes those moments possible.

Polycab's Green Wires+ emphasizes selecting high-quality, certified wiring for better safety. In emergencies, these wires are made to produce less smoke and fewer toxic substances. Made with 99.97% pure copper, they can handle heat better and are made with materials that are better for the environment, helping to keep homes safe.

The campaign will run on television, online, and social media until New Year's Day. It will feature festive endorsements from social media personalities and in-store displays. The campaign is available in both Hindi and Malayalam.

Key Takeaways from the campaign

Product Focus

Green Wires+ promotes its advanced cables. These wires feature 99.97% pure copper, produce low smoke and minimal toxic emissions, have better heat resistance, and are eco-friendly, meeting RoHS/REACH standards.

Emotional Storytelling

The idea of Santa using X-ray vision to spot electrical dangers aims to make people feel that Polycab cares about their safety.

Reinforcing Brand Promise

The campaign reinforces Polycab's tagline, India ka Safe, Happy Connection, presenting the company as a dependable partner for individual and national success.

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