Parachute’s Global digital OOH ad campaign lights up Times Square during festive celebrations

This holiday, Parachute, the well known coconut oil from Marico Limited, really turned heads in Times Square, New York, with its digital ad. It was a bold move for the brand.

The ad lit up one of the most well known places in the world. It stood for the clean ingredients, realness, and long lasting trust that Parachute has earned over many years.

It wasn't just an ad, it was a cool cultural moment, celebrating Indian culture worldwide. As lots of South Asians and New Yorkers got together in Times Square, Parachute’s ad showed Indian kindness, customs, and strength that goes beyond borders.

Marico showed how Indian brands are confidently and creatively getting worldwide recognition. By mixing emotional stories with new digital ideas, Parachute joined Indian holiday feelings with people from all over, showing the brand’s old-fashioned values in a modern way.

Saugata Gupta, Managing Director and CEO of Marico Limited, shared his excitement on LinkedIn. He was excited to see a common Indian brand shine in such a famous place. He said it was a way to honor Indian culture and show how Parachute has gone from being a reliable family brand to being known all over the world.

With its Times Square debut, Parachute showed its promise to grow Indian brands globally while keeping its true style and customs. The ad not only honored the holiday season but also marked a big point in how Indian brands are getting attention worldwide.

Enhanced visuals:
Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick with one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling:
Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales:
Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range:
Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.