Navi UPI’s new TVC ad campaign turns everyday moments into instant payment celebrations

Navi UPI just kicked off a fresh ad campaign that's all about how fun, quick, and easy digital payments can be. Sideways came up with the idea: Hurrypur, a made-up Indian town where everything moves super fast, just like quick transactions.

Navi UPI is getting pretty popular as a payment platform in India. This campaign tells its story by showing a lively place where things happen in a flash. There are three funny short films called Tailor, Courtroom, and Gas Bill. They show how easily payments slide into our daily routines. You can catch these films on TV, online, and on connected TV, they are trying to reach everyone across the country.

But it’s not just online. They are bringing Hurrypur to real life with some cool events. They turned Khar Social in Mumbai into Hurrypur Social for a day. Plus, there's a cool Bengaluru Metro wrap and some work with influencers. They’re making sure people see and remember the brand, both online and off.

Rajiv Naresh, the MD & CEO of Navi, said this campaign is more than just ads. It's about showing how life can be when payments are simple. He said Hurrypur is like the feeling Navi UPI users get whenever they pay, it’s quick and easy.

Abhijit Avasthi, who started Sideways, thinks the Hurrypur idea is perfect for what Navi UPI does. He mentioned that Hurrypur is all about speed, which is what Navi UPI is known for, so it makes for a catchy and fun world for shoppers.

Reach:
With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.

Visual impact:
The message will become more engaging and memorable when combined with visuals, sound, and motion; an idea can be communicated effectively through TVCs.

Brand recognition and recall:
The regular broadcasting of TVCs will enhance brand visibility and recognition, thereby facilitating the development of a strong brand identity.

Emotional bond:
The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.