Oppo’s ‘Find X9’ appears to be the new partner for all kinds of storytellers and creators seizing moments from daily life through their lens.
The campaign supports the idea of looking at things differently as everyone has their own ways of capturing life and telling stories. For every story that matters to the individuals, Oppo India is committed to become a contributing part with its newly launched ‘Find X9’ series smartphone. The film talks about celebrating life in your own ways because nobody looks at life the way you can. The campaign was rolled out across OTT and digital channels to reach a wider audience.
The film features different people capturing different moments of life that they feel are valuable.The ad starts with a man capturing a young couple playing with a dog in an office lobby. In the very next frame, there is a guy at the seashore who is capturing a small girl creating bubbles that look beautiful with the sunset as the backdrop. The same person turns around and clicks a man reading a book and finally his eyes catch a sitting bench and he takes a snap with another angle.
The film continues, with a couple learning pottery in a fun and playful way and a man sitting across captures the moment through ‘Oppo Find X9’and shows it to everyone thereafter. Nearing the end, the film showed a man taking a picture of his son in a night setting with fireworks in the background. It concluded with a girl shooting her friend who’s enjoying dancing in a night club.
Oppo’s Head of Product and Digital Marketing, Sushant Vashistha, claimed,” ‘Make Your Moment’ is more than a campaign, it’s the very essence of OPPO. The Find X9 Series truly reflects this spirit, empowering a new generation of creators who are building successful careers while confidently expressing their unique outlook as digital storytellers. With industry-leading innovations, the Find X9 Series sets a new benchmark for flagship experiences in India. We are proud to spotlight modern narrators who don’t wait for the perfect shot—they create it."
Key takeaways from the ‘Make Your Moment’ campaign
Omnichannel Route
The ad film was rolled out for digital, OTT and e-commerce platforms like flipkart and amazon for a wider audience reach. This is the era of mobile-first audience therefore it was meant to target people at all possible platforms.
Valuable Launch Benefits
Oppo chose to offer meaningful launch benefits like no-cost EMI option, cashbacks on selective bank cards and exchange bonus to make it a good deal for all smartphone buyers.
Focus on Creator Community
The brand knows the power of social media and the creator economy. They kept their focus on content creators who pause and communicate life in their creative ways.
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