KRBL’s India gate basmati rice takes over the cityscapes with a creative 3D OOH campaign

India Gate Basmati Rice of KRBL is making bold statements in the advertisement world as well with the launching of their fresh new out of home campaign in a cinematic style. This campaign has reached out across numerous metro and key cities while showcasing creativity, technological innovation, and cultural resonance, thus gifting a newly awakened brand image blended with some contemporary elements of 3D anamorphic billboards, dynamic tear effect hoardings, and massive cutout installations that provided for a highly engaging experience for consumers.

Phata Poster, Nikla Star created the teaser before it was about the grand show with the help of the catchline, 'India's favorite cooking star in a new avatar' for a revamped India Gate. The Reveal focused attention on the move of the brand from tradition towards innovation, leaving the audience all emotionally charged.

The heart of the campaign was creative design innovation, 3D installations that seemingly broke through the hoarding frames to represent India Gate's forward-thinking approach. In cities like Bengaluru and Delhi, anamorphic 3D billboards created optical illusions that became viral sensations. This strategic, high tech approach successfully garnered widespread attention.

Kunal Sharma, Head of Marketing at India Gate Foods, says, "We were extremely confident that the campaign would add quite a bit to the brand's market share and strengthen consumer connections." The OOH plus digital activation can be seen as a 360 degree brand refresh for KRBL, making India Gate Basmati Rice the next modern, consumer centric leader in the category. This is much more than marketing; it's a cultural moment setting up the company's next stage of growth.

Advantages of creative 3D billboard advertising:

More visual brilliance

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative 3D billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.