Himalaya teams up with Indian Women’s Ice Hockey team in powerful influencer ad campaign for cocoa butter serum lotion

The leading personal care brand Himalaya Wellness has come up with a new influencer ad campaign #StrongWomenSoftSkin collaborating with Indian Women's Ice Hockey Team. The campaign is centered around the Himalaya Cocoa Butter Intensive Serum Body Lotion, which is a new product that is holding the women with strength, endurance, and grace even in the tough conditions.

The digital film starts with a locker room scene where players are gearing up for a tough game and applying the Himalaya Cocoa Butter Intensive Serum Body Lotion before getting on the rink. The story presents a very attractive analogy between the lotion's intensive, protective nourishment and athletes power and endurance emphasizing how the product is able to keep the skin hydrated and protected even in the most cold conditions.

Rajesh Krishnamurthy, the Business Director of the Consumer Products Division at Himalaya Wellness, shared that the partnership is a festival of the unification of might and tenderness. He also pointed out that the firm desires to uplift women and, in addition, make them aware that during their journey toward their dreams, Himalaya lotion is taking good care of their skin.

Ragini Hariharan, Marketing Director, Beauty & Personal Care, Himalaya Wellness, stated that this campaign is a reflection of the product's main characteristics of endurance, care, and protection, and at the same time, it confirms the brand's long-term strategy of supporting women through programs like the Women's Premier League and the 1derwoman mentorship program.

Harjinder Singh, the General Secretary of Ice Hockey Association of India, said that the partnership is a perfect match with the team's principles of power and endurance. Sunita Murthi, the Co-founder of Chapter 5, noted that the campaign links the spirit of sports with self care, showing that the real strength is in simply overcoming tough times and also taking care of oneself.

Reality and credibility:
Their followers will tend to act when the influencer recommends a product since they hear it from someone that they have learned to trust over time, and are usually willing to choose that product over an advertisement.

Niche reach:
This niche approach thus means that most of the influence circles are niche, so brands can easily connect to the right audience with a better rate of engagement.

Higher engagement:
Influencers tend to be more engaging on the posts; it means that their audience is likely to like and comment on the post. Hence, consumers are made to feel engaged and invested.

Skilled content creators:
Influencers are masters at creating fantastic, appealing content. That makes brands different, interesting, and in front of the right people in a memorable way.

If you want influencer advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.