HDFC Securities, which is one of the premier stockbroking companies in India, has recently announced the launch of its newest digital campaign for InvestRight, a modernized investing platform that aims to simplify, unify, and empower digital investing. The campaign, based on the core idea of “investing has a way, and this way is InvestRight,” uses humor and relatable storytelling to bring forth the theme of technology reducing the complexity of making investment decisions in day-to-day life.
The television commercials of the campaign show the hardships faced by investors, such as missed chances and difficult-to-follow dashboards, and then they are compared with the simplicity and speed of InvestRight’s user-friendly experience. The InvestRight platform was recently improved by a major app update, and it is now equipped with a lightning-fast interface, a customizable dashboard, and a unified portfolio view that joins equities, mutual funds, ETFs, bonds, IPOs, NPS, and global products under one roof.
Smart tools such as Star Portfolio and Zapp Orders are giving an intelligent push for faster decision-making, whereas advanced charting, real-time option chains, and integrated UPI payments are the ones that are giving investors more control and flexibility. With a rating of 4.6 stars and more than a million downloads, the app is now the first choice for not only novice but also experienced investors.
Puneeth Bekal, EVP & CMO, HDFC Securities, while commenting on the inauguration, said, “InvestRight’s update is a reflection of our determination to make the investment process smarter, simpler, and more inclusive. The campaign tells the story of how technology, research, and seamless design can increase the trust of the investors.”
The campaign, which was created by the creative agency Steve Priya, presents a humorous, new way of looking at HDFC Securities’ 25 year legacy of creativity. The humorous digital campaign, named InvestRight, the Challenge brand’s aspiration to make investments easy, educated, and rewarding for each Indian, was launched on television, digital, and social media platforms.
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Specific reach:
Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.
Low cost:
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Real Time Analytics:
You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.
Global Reach:
Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.
Engagement:
With activities like social media, polls, and videos, an engagement with the public is better invoked.
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