Galaxy welcomes Mrunal Thakur as brand ambassador to lead its bold new relaunch in India

The Galaxy chocolate brand was the leading premium chocolate product, and Mars Wrigley India has taken over that category by introducing a new recipe, a refreshed design, and an audacious new identity which warmly welcomes and cherishes the uniqueness, the confidence, and the self-expressions. Today, the transformation is accompanied by the celebrated actress Mrunal Thakur, who not only portrays the brand’s ambassador but also embodies the very concept of Galaxy which is all about perceiving the delight that the coexistence of everyday life and self-indulgence brings.

The new digital campaign “Take Pleasure”, which is the brainchild of the DDB Tribal, narrates how women find again the charm of small and personal moments, whether it is dancing freely or merely having a quiet time in the course of a day. The series of short films calls on women to discover the pleasures in ordinary and easily recognizable situations that embody self love and self-confidence.

Nikhil Rao, the chief marketing officer of Mars Wrigley India said the brand is making an effort to keep the modern woman reminded to take it easy and enjoy every moment that rightfully belongs to her. He added that “the Indian woman of today is not afraid to redefine, she is the one who is managing ambition, relationships, and self-expression by her own rules. The new Galaxy, with its velvety and rich flavor, is a reminder that self-care should not be considered as luxury; it is a necessity.”

According to Anant Agarwal, strategic demand manager, Mars Wrigley India, the relaunch was a statement of individuality and indulgence. “Every element has been crafted for those who take pleasure not just in their chocolate but in who they are,” he added. According to Rahul Mathew, chief creative officer, DDB Mudra Group, this campaign removes the guilt from self-indulgence and puts women at the very epicenter of their universe. Creative head Anusheela Saha said, “Choosing Galaxy is an act of self-love and liberation from the need to be constantly perfect.”

The all-new Galaxy range is now available across major offline and online retail platforms in India.

Better visibility of brand: Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness: Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty: The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development: Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.