From doorbells to the stock market: Swiggy celebrates IPO with new ad film

Swiggy is India's largest food ordering platform, and the company yesterday marked a big step for it by launching on Indian stock markets. It did so with a heartwarming ad film. A 35-second advertisement jingle is in-house-manufactured by Swiggy, sending the audiences on a nostalgic journey and establishing a connection between the rings of the doorbells of delivery executives to a ceremonial bell rung at the National Stock Exchange (NSE). Ghanti bajate bajate kaha pohoch gaye", says the voiceover, drawing a clever parallel between the ringing of the bells of Swiggy's daily operations and that of that iconic opening bell at the NSE.

The bell sounds in the ad film build-up toward the high, where one's mind creeps toward the idea that Swiggy has gone beyond food delivery itself with Instamart, DineOut, Genie, and Minis. Swiggy saw co-founder Sriharsha Majety and Nandan Reddy ring the ceremonial bell with key team members and delivery partners to celebrate the company's market debut on its first day at NSE.

In a gesture of cheerfulness, Zomato CEO Deepinder Goyal wished Swiggy on its IPO debut by terming it a landmark for India's food-tech ecosystem. Meanwhile, one of the earliest investors in Swiggy, Accel also launched a brand film celebrating the role of the platform in people's lives, shifting from "Celebrating with Swiggy" to simply "Celebrating Swiggy."

The Swiggy IPO is as much a statement about the commercial success it has achieved but also a new chapter in its quest to continue serving India, shaping the future of food delivery, and much beyond.

Let’s have a look at the benefits of ad film advertising

Real-time usage of the product

Ad films can showcase product usage of services in everyday situations, ensuring the consumer will understand why they need your product or service.

Brand recall and recognition

Repetition of visuals, jingles, or taglines in ad films enhances brand recall; your brand becomes top-of-mind and memorable for your consumer.

SEO & Digital Marketing Benefits

Video content makes your message rankable on SERPs so that you become more visible on Google and YouTube, among other places, thereby more likely to drive traffic to your site.

Targeted Messaging

Ad films can be made to target different demographics or interest groups, thereby ensuring that your right kind of audience gets the message and increases ROI.

If you want your brand’s ad film advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.