Duolingo English Test has a new campaign focused on Indian students wanting to study overseas, especially those from Gujarat. Millions use the test, and this campaign wants to show how determined students are to get a global education without spending all their money.
The campaign shares the stories of three Indian students: Purva from Nagpur, Shashank from Bangalore, and Vraj from Gujarat. They show what it's like for many international students from smaller cities who keep going despite problems. Each short film shows them looking for testing options that are easy to access, reliable, and not too expensive, so they can reach their academic goals.
The campaign wraps up by saying, Your dream is our dream too, showing Duolingo's support for students aiming to study overseas. Besides what you see online, the campaign also has billboards, bus stop ads, and cab and rickshaw ads in Ahmedabad and Surat. They're teaming up with Gujarat influencers such as Nihit Parekh, Naisargi Musale, Aditya Patel, Rohit Shah, and Akash Mehta to spread the word, since many Indian students who studied abroad in 2024 were from this state.
According to Tara Kapur, who heads the Duolingo English Test market in India, the campaign is all about recognizing the strength and resolve of students throughout India.
It also shows that the test wants to be easy to use and get to. The films want to show real student stories and how digital tools can make studying abroad easier.
The Duolingo English Test is accepted by over 6,000 universities across more than 100 countries, and its popularity is growing. It's an online test you can take anytime, with results typically available within 48 hours.
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