Chupps’ innovative OOH ad campaign biodegrades naturally, just like its footwear

Chupps, a footwear brand, has unveiled an eco-friendly billboard made from biodegradable materials in Bandra, Mumbai, thereby solidifying its commitment to the environment with an idea that literally goes back to nature. The 3D billboard is made up only of bamboo, clay, sawdust, hay, and natural rope, and it gets washed away with water, a thing that happens with the ‘True Zero’ line of biodegradable sneakers, ‘Chupps’ latest offer.

The ad features a bold 16-foot chappal installation that reads, “100% biodegradable, exactly like this billboard.” Almost 95% of the world’s footwear goes to waste and decays in landfills for centuries. We wanted to turn that problem around by altering the material composition itself and not just resorting to recycling,” he explains.

Chupps ‘True Zero’ line, which was launched in December 2024, is made from an EVA compound specifically designed to decompose in 24 months after disposal. Though having the green attribute, the price of the collection is kept on the lower side, starting at Rs 599. “Sustainable consumption should not be expensive,” Mukhi observes.

Chupps is targeting the urban consumers aged 16 to 35 and wants to turn environmentalism into a lifestyle without sacrificing comfort and quality. The firm at present shows a run rate of Rs 50 crore annual revenue and aims to double it by the conclusion of the financial year.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick with one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.