Cetaphil India launches digital ad campaign with Sara Tendulkar to spotlight new SA skincare range

Celebrities like Sara Tendulkar are now advocating for the use of the Cetaphil Gentle Exfoliating SA Range through a digital ad campaign that has just been launched, thereby bringing to the fore the acknowledgment and dedication of the brand towards the gentle skincare that is scientifically proven and rooted in nature.

The Tri Action Formula, which is responsible for the effective performance of the entire range, is characterized by the combination of the three major steps, exfoliation, hydration, and barrier protection. The new products, which include Gentle Exfoliating SA Cleanser and SA Lotion, have the support of salicylic acid (BHA), mandelic acid (AHA), and gluconolactone (PHA), the powerful trio that not only keeps the skin smooth and rejuvenated but also lets the thirsty skin drink water through niacinamide, glycerin, and panthenol.

Sara’s connection with the clinical world through her education in clinical and public health nutrition led her to believe that a collaboration with Cetaphil is the right choice since both the brand and she are on the same page regarding the need for safe, trustworthy, and science-backed skin care. She has very confidently pointed out through her support for the brand that the gentle yet dermatologist recommended approach of Cetaphil is the main reason why she got involved in the campaign, highlighting the importance of trusting science for lasting skin confidence.

Raghvendra Sadashiva, the Managing Director of Galderma India, indicated that with the introduction of the new SA Range, the brand is increasingly highlighting the efficient, non-irritating, and skin-friendly solutions that are developed by dermatologists. On the other hand, he also gave a warm welcome to Sara Tendulkar as the face of the campaign, and he underlined that her authenticity and deep rooted connectivity with the youth make her the perfect spokesperson to magnify the message of confidence through gentle care that is being delivered by Cetaphil.

The campaign will be rolled out across digital platforms, further strengthening Cetaphil’s positioning as a trusted, science-driven skincare brand.

Let’s go through the benefits of a digital advertising campaign:

• Specific reach: Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.
• Low cost: Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.
• Real Time Analytics: You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.
• Global Reach: Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.
• Engagement: With activities like social media, polls, and videos, an engagement with the public is better invoked.