Cetaphil Baby’s latest digital ad campaign redefines modern parenting with Rohit Sharma

Cetaphil Baby's ad, Parenting Ki Nayi Parampara, shows how raising kids is changing. It’s all about sharing and being open with your feelings. Indian cricket star Rohit Sharma and his wife, Ritika Sajdeh, are in it, they are the brand's faces. The ad gives you a peek at how Indian families share work at home now.

Entourage Films made the ad, and Joyeeta Patpatia directed it. The film shows everyday stuff that shows how parents care for their kids. Yash Khanna was in charge of the shots, using a bright and real style that goes with how families live now, mixing jobs, love, and kids.

Joyeeta Patpatia said she was happy to work with Rohit and Ritika cause she liked Rohit's fun and caring side. Shooting it was surprisingly fun cause the nine-month-old baby made every scene feel real. Patpatia thanked Entourage Films for keeping things in order to let those real moments happen.

Garima Arora, the producer, felt the same way and said it was one of Entourage's best projects. She said it was hard but fun to have so many babies on set and acknowledged everyone's help, including Dentsu and Abhijat Bharadwaj, who wrote it. The music by Abhishek Arora and Khanna's shots really made the film more emotional.

With ‘Parenting Ki Nayi Parampara’, Cetaphil Baby starts a fresh part of its brand's story, showing how Indian families are changing. The campaign is all about celebrating parents sharing the load, being real, and those sweet, everyday minutes that make raising a kid together so great.

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