The most recent advertisement by Bisleri under their campaign of the drink it up 2.0 is out and Deepika Padukone is the one in charge of the show. The advertisement creates the impression that Bisleri is now refreshed and has a new cool and modern appearance. It makes Bisleri a way of life, but not a drink, hence, the product fits the fun, active, and youthful style of life.
The advertisement begins with the atmosphere of a carnival celebration and Deepika Padukone as a central character. The entire space is saturated with music, dancing, and a contemporary aura. Hence, it is a perfect example of the present-day generation that is in constant desire to be at the top of things and enjoy the fun.
The event has an amalgamation of rhythms, superior images, and styles. The Bisleri truck that is the DJ booth does uphold a party atmosphere. The music increases the impression that Bisleri is young, fresh, and absolutely trending.
Jayanti Khan Chauhan, Bisleri executive said that this campaign makes drinking water exciting and confident. She also mentioned that Deepika Padukone has been the best choice by far in the job as she is known, she is real, full of energy which suits the direction Bisleri is taking.
Deepika Padukone expressed that she is delighted to be included in this. She believes that the #DrinkItUp 2.0 campaign is in touch with what the current generation does, i.e. it is an active generation and wants thrills. She believes that Bisleri is doing a fantastic job in associating remaining hydrated with fashion and entertainment. It renders something that we do daily important.
Another Bisleri individual, Tushar Malhotra, stated that this campaign will help Bisleri remain dominant in the bottled water business, particularly among the youth. The campaign will be everywhere, on the internet, television, at the cinemas, on billboards, and almost everywhere Bisleri is sold.
What are the key takeaways from this addition:
Specific reach:
Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.
Low cost:
Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.
Real Time Analytics:
You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.
Global Reach:
Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.
Engagement:
With activities like social media, polls, and videos, an engagement with the public is better invoked.
If you too are thinking of creating such a digital media campaign that aligns with your brand’s message, let’s get in touch and discuss ideas.
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