Barbeque Nation starts a ‘Milne Ki Bhookh’ campaign for the new year, focusing on the value of being together.

Barbeque Nation, a well-known casual dining restaurant in India, has launched a fresh film campaign called “Milne Ki Bhookh” for the New Year. It’s all about enjoying food and dining together.

Even though we’re not as connected with family and friends as we used to be, eating out is still something that brings people together. With this campaign, Barbeque Nation wants to show that they’re a place where people can come to meet and reconnect while enjoying a meal.

Makani Creatives developed a campaign that includes three films showing Barbeque Nation’s special grills and desserts. The purpose of each film is to make people crave and try the food.

The campaign starts on December 25 and will run for two months. It begins with the Grilled Prawns film and will be promoted through online channels. The goal is to start the New Year by emphasizing shared experiences and real relationships.

Nakul Gupta, Chief Marketing Officer at Barbeque Nation, commented on the campaign by saying “Over the years, Barbeque Nation has been a place where people come together to celebrate moments big and small. As we enter the New Year, ‘Milne Ki Bhookh’ reflects a simple but meaningful truth, there is a growing hunger to meet, connect, and spend time together, and food has always been at the heart of that experience.”

Pavan Punjabi, Chief Integration Officer at Makani Creatives, said the following about the campaign “We speak every day, message instantly, and stay in touch constantly yet meeting our loved ones often keeps getting pushed to another day. Barbeque Nation has always been about bringing people together over food. With Milne Ki Bhookh, we’re gently nudging people to put the focus back on meeting in real life using food as the reason to come together, share a meal, a laugh, a memory, and make time for the ones that truly matter.”

Key Takeaways from the campaign

Emotional connection

It addresses the basic desire to connect with others in person, which goes beyond the need for food.

Addresses the growing problem

The campaign aims to reduce disconnect between people by using food to encourage in-person gatherings.

Brand Positioning

Barbeque Nation strengthens its place as a top spot for celebrations, get-togethers, and making memories.

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