Bajaj Broking rolls out ‘Seedhi, Simple Investing’ YouTube ad campaign to drive investor onboarding

Bajaj Broking has introduced a new advertising campaign, which is centred on YouTube and is called Seedhi, Simple Investing - Bajaj Broking, and its purpose is to reduce barriers to entry into stock markets and to simplify the process of investing for new and occasional investors. Long standing areas of friction in the campaign include complicated financial terminologies, lengthy onboarding processes and confusion over decision-making.

When the market is flooded with investment products, and their accessibility, clarity and ease of use are the actual points of difference at Bajaj Broking. As noted in the campaign, the brand serves to make investing less complicated by providing instructive tools and user-friendly features so that a user can make an informed choice without having to feel overwhelmed.

The campaign consists of seven short films that are constructed on relatable, everyday scenarios in which people are reluctant to invest because they are confused or think a lot or are guided by informal opinions. In both films, the focus on particular platform capabilities, such as SIPs, research and insights, margin-trading capabilities and flat-brokerage pricing, is used to make the process of investing easier and invite risk taking.

Bajaj Broking, according to the senior spokesperson, based the insight behind the campaign on an increasing clarity gap and not a deficiency of products. The use of complicated terms and tedious procedures still puts off several potential investors. The campaign supports the perception that simplicity is not only a design choice but also a long-term strategy to enhance user experience, build trust, and improve customer retention.

The Seedhi, Simple Investing campaign will be executed in two stages, with four films released at the beginning. The remaining videos will be released in two parts, separated by one month. The movies will be marketed through YouTube and digital/social media, which fits the target demographic of the brand, targeting digitally savvy investors and first time market entrants.

Using this campaign, Bajaj Broking reinforces its positioning as an environment that values transparency, control and convenience in an ever-complicated investing environment.

Let’s go through the benefits of a YouTube advertising campaign:

Specific reach:
Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.

Low cost:
Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.

Real Time Analytics:
You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.

Global Reach:
Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far flung markets.

Engagement:
With activities like social media, polls, and videos, an engagement with the public is better invoked.

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