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Diljit Dosanjh, the well-known Punjabi singer and actor, has won over Gen Z with his spontaneous promotion of Veeba's Woktok noodles in a delightful twist of marketing magic. Basically, In addition to being a series of concerts, Diljit Dosanjh's Dil-Luminati Tour has become a brand bonanza that captivated fans with memorable moments and immersive experiences.