Airbnb shows the benefits of choosing ‘Airbnb Host’ in a funny reel featuring Orhan Awatramani & Boney Kapoor together.
Recently, Airbnb collaborated with Internet sensation Orhan Awatramani (Orry) and film producer Boney Kapoor to introduce a very interesting concept called ‘Airbnb Host’ through a social media campaign sitting around the different benefits of choosing hosted stays as new mode of vacationing as travelers are gradually drawn towards more flexible and relaxed sort of vacations that does not need them to apply brains in matters like food, comfort, activities, housekeeping, wellness choices and many others.
The reel is made in a very lighter tone where Boney Kapoor has arrived in Goa for a family holiday but his family ditched him and he is worried about managing everything all by himself. This is when Orry enters the frame as a ‘host’ to rescue him and make all necessary arrangements the moment he is asked. The campaign throws a light on how significant role does hosts play at destinations and cultures new to the travelers and how it contributes in making their stays comfortable and memorable.
Why did this campaign go viral?
Influencer collaboration
One of the key reasons for the campaign’s virality, is the popularity of Orry combined with Boney Kapoor, serving as a treat for internet users. It gives a fresh energy to the campaign with the two personalities coming together.
Light & humorised tone of messaging
Humor is one of the most successful tones of messaging. The interaction between Orry and Boney Kapoor is kept funny which worked out incredibly well for the campaign to engage with the audience.
Hassle-free experience offered
Airbnb made vacations more hassle-free with this campaign. Travelers would not need to take care of little yet important things while traveling to their chosen destinations.
If you too are thinking of creating such a social media campaign that aligns with your brand’s message, let’s get in touch and discuss ideas.
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