Adani rolls out TVC ad campaign highlighting human touch at its airports

Adani Group has flagged off its new TVC ad campaign, Aapke Safar Ke Humsafar, which is part of the ongoing #HumKarkeDikhateHain communication platform. This campaign is now emphasizing the people-first telling of stories. Animated by Ogilvy India and directed by Shoojit Sircar, the film emphasizes the airport service interactions and how they not only shape the traveller's journey but also one's perception of the airline. The campaign becomes more important as it was the last project under the guidance of the renowned Piyush Pandey whose influence is mentioned in the entire communication.

Passing through an Adani Airport, the story focusses an aged couple who are about to take their first international flight. Their doubt starts when they lose a handwritten note that was supposed to help them through the airport. Seeing their problem, a gentle airport employee comes to their rescue and guides them through various touchpoints, from check-in, and shopping areas, to waiting lounges, and finally the boarding gate. Throughout this journey, the film illustrates the point that good and attentive service together with human connection can change travel to an easy and a comforting experience.

The head of corporate branding at Adani Group, Ajay Kakar, mentioned that the film tells the story of the company’s determination to make every traveller’s experience special through its airports, which are the connecting points between India and the world. Likewise, the campaign is in line with the group’s overall story of declaring its social responsibility towards the communities through its varied infrastructure businesses.

This campaign draws on the former movies of the #HumKarkeDikhateHain series and presents Adani Airports as places where compassion is on par with productivity, thus reaffirming the brand's goal of enhancing travel through considerate human interactions.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:
With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact:
The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall:
The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond:
The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, stay in touch with us.