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Big FM Advertising India

Big FM 92.7 is a national FM Radio station in India. It is owned by Reliance Broadcast Network. Big FM launched its first station in September 2006 and today has its presence in 49 cities, 1000 towns and 50,000 villages, and a weekly reach of over four crore Indians across the country.

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Overview

Big FM 92.7 is a national FM Radio station in India. It is owned by Reliance Broadcast Network. Big FM launched its first station in September 2006 and today has its presence in 49 cities, 1000 towns and 50,000 villages, and a weekly reach of over four crore Indians across the country. The brand has been titled as “Best Radio Broadcaster of the year” in 2011, 2012 and 2014. Big FM is the only FM station which is being broadcast from Srinagar and Jammu in Jammu & Kashmir state. BIG FM also included Singapore, the first city outside India, in its broadcasting network. Its main tagline is Suno Sunao, Life Banao.

Why choose Big FM for Advertising?

Big FM is an entertainment network beyond the metros and sets an example to be the highly preferred medium for advertisers across nation.

It is the only network that reaches to the maximum Indians across the country hence not only entertaining its listeners but also providing the relatable information to them.

Big FM is among the top radio stations to advertise reaching out to the local as well as national consumers in a cost effective way.

Big FM has a large group of build in audience which helps in building a brand and re-targets the right set of consumers hence building a brand and generating remarkable results.

The cities where Big FM is operational

City

Station

Agartala

Big FM 92.7

Agra

Big FM 92.7

Ahmednagar

Big FM 92.7

Aizawl

Big FM 92.7

Ajmer

Big FM 92.7

Aligarh

Big FM 92.7

Allahabad

Big FM 92.7

Amritsar

Big FM 92.7

Asansol

Big FM 92.7

Aurangabad

Big FM 92.7

Bareilly

Big FM 92.7

Bengaluru

Big FM 92.7

Bhopal

Big FM 92.7

Bhubaneswar

Big FM 92.7

Bikaner

Big FM 92.7

Chandigarh

Big FM 92.7

Chennai

Big FM 92.7

Delhi

Big FM 92.7

Gorakhpur

Big FM 92.7

Guwahati

Big FM 92.7

Gwalior

Big FM 92.7

Hisar

Big FM 92.7

Hyderabad

Big FM 92.7

Indore

Big FM 92.7

Itanagar

Big FM 92.7

Jalandhar

Big FM 92.7

Jammu

Big FM 92.7

Jamshedpur

Big FM 92.7

Jhansi

Big FM 92.7

Jodhpur

Big FM 92.7

Kanpur

Big FM 92.7

Kolhapur

Big FM 92.7

Kolkata

Big FM 92.7

Kota

Big FM 92.7

Lucknow

Big FM 94.3

Mangalore

Big FM 92.7

Mumbai

Big FM 92.7

Muzaffarpur

Big FM 92.7

Mysore

Big FM 92.7

Nagpur

Big FM 92.7

Patiala

Big FM 92.7

Patna

Big FM 95

Pondicherry

Big FM 92.7

Pune

Big FM 95

Rajkot

Big FM 92.7

Ranchi

Big FM 92.7

Rourkela

Big FM 92.7

Shillong

Big FM 98.3

Shimla

Big FM 95

Solapur

Big FM 92.7

Srinagar

Big FM 92.7

Surat

Big FM 92.7

Tirupati

Big FM 92.7

Thiruvananthapuram

Big FM 92.7

Udaipur

Big FM 92.7

Vadodara

Big FM 92.7

Varanasi

Big FM 95

Visakhapatnam

Big FM 92.7

The Advertising options in Big FM

  1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
    • Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
    • Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
    • RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
    • ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
    • Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
    • Multiple jingles: There can be more than one audio creative for advertising.
  2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
  3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
  4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
  5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
  6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
  7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
  8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
  9. RJ Visit: In RJ Visit the Popular RJ’s of a specific radio station visits the advertiser’s commercial location.
  10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Big FM

Following is the process to follow to have a successful radio advertising campaign on Big FM:

  1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
  2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
  3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
  4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
  5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
  6. Track a campaign: Receive log reports during the campaign period.
  7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Big FM

Time

Time Zone

About

7:00 AM – 11:00 AM

Morning (Prime Time)

The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.

11:00 AM– 5:00 PM

Afternoon

The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.

5:00 PM – 10:00 PM

Evening (Prime Time)

The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.

RODP

Equal Division of Ad slots in Morning, Afternoon & Evening drives

In RODP the advertisement slots is divided equally in morning, afternoon and evening drives

ROS

All Day

In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire an Excellent Planner to advertise with Big FM?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Big FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Big FM across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.

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