Mumbai also known as Bombay is the capital city of Maharashtra having population of around 22 million making it the most populous city in India. There are huge number of radio listeners in Mumbai and in surrounding areas like Thane and Navi Mumbai. Being the financial, commercial and entertainment capital of India, Mumbai has a very huge market for highly popular brands which makes radio advertising the most effective and reasonable medium to go for. Radio advertisement in Mumbai has the capability of targeting consumers of all ages, genders and incomes. There are nine popular Radio Stations in Mumbai which broadcasts the updates, local information and music in Marathi, Hindi and English. Apart from it the city also has All India Radio and Vividh Bharati to broadcast local updates. Each station has their own audience capacity depending on the number of listeners. Rates for advertisement on radio channels in Mumbai vary according to their listenership.

The Radio Stations in Mumbai

Radio StationFrequencyLanguageTargeted Age GroupRanking (by Excellent)
Fever FM104Hindi; MarathiMatured1
Big FM92.7Hindi; MarathiMatured2
Radio Mirchi98.3Marathi; Hindi; EnglishUniversal3
Radio City91.1HindiUniversal4
Red FM93.5Hindi; MarathiYouth5
Radio Nasha91.9HindiMatured6
Ishq FM104.8Marathi; Hindi; EnglishYouth7
Radio One94.3EnglishYouth8
Magic FM106.4Hindi; MarathiYouth9
AIR FM Gold100.1Hindi; MarathiMatured10
Vividh Bharati102.8Hindi; MarathiMatured11
AIR FM Rainbow107.1Hindi; MarathiMatured12

The Advertising options on Radio Stations of Mumbai

  1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
    • Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
    • Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
    • RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
    • ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
    • Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
    • Multiple jingles: There can be more than one audio creative for advertising.
  2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
  3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
  4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
  5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
  6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
  7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
  8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
  9. RJ Visit: In RJ Visit the Popular RJ’s of a specific radio station visits the advertiser’s commercial location.
  10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow

Following is the process to follow to have a successful campaign of radio advertising in Mumbai:

  1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
  2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
  3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
  4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
  5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
  6. Track a campaign: Receive log reports during the campaign period.
  7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio Stations in Mumbai

TimeTime ZoneAbout
7:00 AM – 11:00 AMMorning (Prime Time)The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.
11:00 AM– 5:00 PMAfternoonThe Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.
5:00 PM – 10:00 PMEvening (Prime Time)The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.
RODPEqual Division of Ad slots in Morning, Afternoon & Evening drivesIn RODP the advertisement slots is divided equally in morning, afternoon and evening drives
ROSAll DayIn ROS the advertising time is allocated where it seems fit during the entire day.

Why hire an excellent planner for Radio Advertising in Mumbai?

Excellent Publicity is an emerging and fastest-growing advertising agency based in Ahmedabad and Mumbai headquartered in Ahmedabad started its journey in the year 2012. Our skilful and expert team helps you to select from various ad formats, time slots, the number of repetitions and how many days of campaign you should go for to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost-effective way.

We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. We had served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

Excellent Publicity is the best place to find what you are looking in a radio advertising campaign in Mumbai.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.